EDITION HOTELS TO PARTNER WITH ARTIST RACHEL LEE HOVNANIAN FOR 2021 HOLIDAY TREE INSTALLATION TIME FOR LOVE ACROSS US PROPERTIES
The works at The Miami Beach EDITION, The New York EDITION, The Times Square EDITION, and The West Hollywood EDITION mark the brand’s first national installation
[Rachel Lee Hobnanian’s “Time For Love” neon installation and tree sketch]
EDITION Hotels is thrilled to announce its partnership across the US with renowned New York-based multidisciplinary artist, Rachel Lee Hovnanian, for the brand’s 2021 festive tree installation: TIME FOR LOVE.
With two properties in New York (Times Square and Flatiron) as well as in Miami Beach and West Hollywood, Hovnanian’s work will appear across EDITION’s four US property locations. The installations will stand as a symbol of the rebirth of life, love, and friendship post-pandemic, displaying her neon TIME FOR LOVE sign at the top of each colorfully decorated tree.
The pieces explore the need to pause and reflect on technology, the intimacy we have with it, and the potential loss of intimacy with each other that can be seen as a result. The four trees will be topped with Hovnanian’s signature neon piece as part of her Acronym Neon series. The installations are designed to celebrate the very real world around us and the truest version of ourselves.
Throughout the course of the pandemic, both Hovnanian and EDITION recognize that we have come face to face with the imperfection inherent in our own humanity, but in the absence of in-person interaction, many of us have learned that we prefer it over the lack thereof. While we had to self-isolate, our phones became our main point of connection with one another. This dependency on digital connection continues to reveal its gravitas in our own lives.
“The acronym neons speak to the self-alienation that widespread use of digital technology often perpetuates. The neons speak to a societal compulsion – to always be projecting the purified version of your life online. My work advocates for a stronger connection to our truer selves and stories in the midst of countless forces that pressure us to present only idealized, curated versions of ourselves. Each EDITION property has its own way to share this message. Perhaps it is time we Zoom in to the person next to us this holiday season – it is after all THE TIME FOR LOVE” shares Hovnanian.
Proceeds from the tree will support Project Healthy Minds, the millennial-driven mental health nonprofit building the first digital mental health marketplace. Furthermore, the festive season will introduce the TIME FOR LOVE cocktail to the lobby bars at each of the four properties. Upon purchasing the cocktail, guests will be able to select the color that the tree lights up.
The TIME FOR LOVE cocktail combines Woodinville Bourbon, Volcan Reposado Tequila, Cynar, apple fennel & ginger syrup as well as lemon juice. Priced at $25, $2 from each cocktail sold will be donated to Project Healthy Minds.
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PRESS INQUIRIES
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ABOUT RACHEL LEE HOVNANIAN
Rachel Lee Hovnanian is a Miami-based artist whose multidisciplinary practice explores the complexities of modern feminism, cultural ideals regarding physical perfection, and the psychological effects of new media and technology. Spanning photography, video, sculpture, painting, and installation, Hovnanian’s practice delves into the social codes surrounding femininity and gender relations in the South, where she was raised, as well as broader value systems and the means by which we formulate our public selves. Born in Parkersburg, WV, and raised in Houston, TX, she received her BFA from the University of Texas, Austin, and completed postgraduate studies at the Parsons School of Design in New York.
Recently, Hovnanian has been the subject of several solo exhibitions in Italy, where she has lived and worked for several months every year for the past decade. These include a career survey at the Palazzo Mediceo di Seravezza (2019), a large-scale installation at the Church of San Crisoforo in Lucca (2020), as well as an exhibition in Pisa at the Church of Santa Maria della Spina in 2021.
With The Women’s Trilogy Project, a three-part solo presentation at Leila Heller Gallery (her representation since 2006) in 2018, Hovnanian became the first female artist to be given three consecutive exhibitions at a New York gallery. She has exhibited internationally in solo exhibitions in the United States, Asia, Europe, and the Middle East, at venues including Leila Heller Gallery, New York and Dubai; Pechersky Gallery, Moscow; Joyce Gallery, Beijing; and Foundation Pons, Barcelona. Her work has been included in group exhibitions at the United States Embassy in Budapest, Hungary; Parasol Unit Foundation, London; the Des Moines Art Center, Des Moines; Imago Galleries, Palm Springs; Manarat al Saadivat, Abu Dhabi; Loretta Howard Gallery, New York (curated by Beth Rudin DeWoody); and at the Nassau County Museum of Art, Roslyn Harbor; among other venues.
Hovnanian’s work resides in numerous private and public collections, including the Multimedia Art Museum, the Moscow Collection, the collections of the Royal Family of Dubai, the Mallin Collection, the collection of Lily Safra, the collection of Darren Walker, the corporate collections of AT&T, Dior, Graff Diamonds, TD Bank, and the 21c Museum Hotels Collection.
Her work has been featured in The New York Times, ARTnews, Bomb Magazine, Elle Decor, Financial Times, Architectural Digest, W Magazine, Interview Magazine, Vogue and Vogue Russia, Monopol,Departures, Ha
PROJECT HEALTHY MINDS
Project Healthy Minds is a millennial-driven mental health nonprofit building the first digital mental health marketplace to democratize access to life-changing services, partnering with public figures to destigmatize mental health, and creating standards for businesses to better support employee mental health.
THE WEST HOLLYWOOD EDITION
The West Hollywood EDITION is located on the corner of West Sunset Boulevard and North Doheny Drive, where West Hollywood meets Beverly Hills. With architecture by John Pawson, and interior design by Ian Schrager, the hotel features 190 guest rooms, including 48 suites and 2 penthouses, and over 6,500 square feet of meeting and event space as well as 20 luxury residences. Helmed by Michelin-starred chef John Fraser, the hotel’s culinary program boasts sophisticated dining including the plant-forward signature restaurant Ardor and rooftop bar and lounge, The Roof. The Lobby Bar, a gathering place for guests and West Hollywood locals alike, features bespoke creations and classic libations with a modern approach. Found In the basement of The West Hollywood EDITION, Sunset is a modern sophisticated clubhouse, offering a modern take on Studio 54 by Ian Schrager. With a focus on wellness, mindfulness and beauty from within, The Spa at The West Hollywood EDITION offers restorative treatments and services as well as a curated retail shop stocking California-inspired products. Guests of the hotel also enjoy access to a 24/7 gym featuring state of the art equipment, weekend yoga classes, and stunning rooftop pool.
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THE TIMES SQUARE EDITION
The Times Square EDITION is located in the famed cultural and entertainment heart of New York City with all outdoor spaces open to guests including, The Terrace and Garden restaurant as well as the Lobby Bar and Paradise Club. The refined and pristine spaces of the property, which boasts alfresco dining options helmed by Chef John Fraser, are juxtaposed against the energy and vibrancy of the surrounding location. With the revitalization of New York City, the property in Times Square attracts not just visitors and tourists but New Yorkers as well, punctuating the area as the city’s epicenter.
The Terrace and the Outdoor Gardens is an original take on traditional French brasseries and American chophouses as an “everyday” dining option. The Lobby Bar features the next generation of bar food with elevated options that answers people’s desires for great food in a relaxed setting. Paradise Club is The Times Square EDITION’s inventive and high-production nightlife destination, host to signature parties and performances. 701 West will reopen in due course.
The Times Square EDITION offers 452 guest rooms, 26 suites with outdoor terraces, and one penthouse. Guest rooms feature whitewashed oak finishings, curated art collections by Trunk Archives of Andy Warhol Factory, and corner suites include an exterior terrace looking over Times Square. The 1,880 sq ft (167 sqm) one-bedroom penthouses include a kitchenette, oak paneled library, dining area, and living room with a landscaped terrace facing west with Times Square and city views. The EDITION marked a new era for Times Square, and the re-opening of the property reflects the revitalization of New York City, welcoming guests and New Yorkers alike.
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THE NEW YORK EDITION
The New York EDITION features all the signature elements of the EDITION brand: lasting comfort, extraordinary style and an exceptional level of service in a unique setting. Located in New York City’s Flatiron District, just steps away from Madison Square Park, The New York EDITION seamlessly blends the integrity and character of a prestigious landmark building with a simple, sophisticated design sensibility.
With 271 rooms featuring stunning 360-degree views of New York City, Michelin-Starred dining at its restaurant, The Clocktower, meeting spaces, a gym equipped with two Peloton stationary bikes, and buzzing lobby bar, the hotel offers a dynamic social hub where guests and visitors can work, relax, socialize, and dine all under one roof. Guest rooms and suites feature dark and light oak complemented by neutrally toned fabrics, creating the sense of private residences. Its 1,350 sq. ft. penthouses embody luxury NYC apartments with their modern aesthetic and spacious floorplans, each offering a private dining room, kitchenette, living room, 1.5 bathrooms, and separate bedroom complete with seating area. From the curated artwork that lines its walls to the artfully placed throw at the foot of each bed, The New York EDITION evokes the intimacy of a private home that guests want to return to again and again.
Situated on Madison Square Park and located in the NoMad neighborhood, within walking distance of Union Square, the Meatpacking District, Chelsea, Greenwich Village, Soho and Tribeca, The New York EDITION is at the center of the best of the city’s best fine dining, shopping, and nightlife. The hotel is housed within a landmarked clocktower building was originally built by Napoleon Lebrun & Sons in 1909 and inspired by Campanile di San Marco, the bell tower of St. Mark’s Basilica in Venice, and showcases an Italian Renaissance Revival architectural style with a restored exterior, illuminated clock, and spire. The visionary interior redesign of this historic clocktower emanates a wealth of individual touches and an emphasis on comfort and quality – combining the familiar and the original to create an interior of timeless style and enduring design.
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THE MIAMI BEACH EDITION
Located in the Mid-Beach area—the historic “heart of Miami Beach” between South Beach and North Beach—on a three and a half-acre private enclave stretching from Collins Avenue to the ocean shoreline, the Miami Beach EDITION, a spectacular next generation urban resort by Ian Schrager in partnership with Marriott International. The property is not merely a hotel, but an elegantly designed, intricately interlinked complex of structures, spaces, and settings that together offer a new kind of resort environment, where every aspect of the traditional beach hotel has been re-imagined for the needs and desires of a new generation, and every thought given to enhancing a guest’s stay: for vacation, for relaxation—and for work.
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ABOUT EDITION HOTELS
EDITION Hotels is an unexpected and refreshing collection of individualized, customized, one-of-a-kind hotels which redefine the codes of traditional luxury. Displaying the best of dining and entertainment, services and amenities “all under one roof,” each EDITION property is completely unique, reflecting the best of the cultural and social milieu of its location and of the time.
For affluent, culturally savvy and service-savvy guests, the EDITION experience and lifestyle explores the unprecedented intersection and the perfect balance between taste-making design and innovation and consistent, excellent service on a global scale.
EDITION manages 12 hotels around the world including two in New York, and one in each of London, Miami Beach, West Hollywood, Barcelona, Shanghai, Sanya (China), Abu Dhabi, Bodrum (Turkey), Tokyo and Reykjavik. EDITION Hotels recently announced further international expansion by the end of 2022, with the slated opening of eight new properties across three continents. The planned new openings include sites in Rome, Madrid, Dubai, Tampa, Doha, Mexico’s Riviera Maya at Kanai and EDITION’s second property in Tokyo. With 12 hotels worldwide currently, these planned openings underscore the brand’s strong growth. EDITION is one of Marriott International’s Luxury Brands.