ADIDAS RECREATES ICONIC CAMPAIGN WITH ALL-STAR LINE UP
adidas launched a new campaign to encourage the 43% of girls that quit sport at 13 to stay in football, by showcasing the power and potential of a future in the game. To do this the brand has recreated the iconic Jose+10 image – originally created in 2006 to celebrate the amazing talent on show that summer – with today’s heroes and role models such as Alessia Russo, Kadidiatou Diani, Linda Dallmann, Jude Bellingham and Lionel Messi, alongside legends of game like David Beckham, Kaká, and Zinedine Zidane.