kick-off of Camp Bloomingdale’s in the Carousel on April 13

Bloomingdale’s has unveiled its newest Carousel, Camp Bloomingdale’s, as the ultimate summer destination for shoppers of all ages. This pop-up space offers a wide range of summer must-haves across various categories such as swimwear, accessories, beauty products, food, beverages, and outdoor gear. For the first time, Bloomingdale’s is collaborating with Coleman to provide campsite essentials including outdoor gear and equipment.

Camp Bloomingdale’s features new brands and unique products like sunscreen by Summer Camp, bracelets by the Little Words Project, FLIRKRFIRE’S Personal Fireplace, and Candy Lab’s Candy Sushi Set. From Coleman, shoppers can find essentials such as stoves, coolers, lanterns, and foldable chairs suitable for adults and kids.

In addition to outdoor gear, customers can explore camp-inspired apparel from brands like Mother Denim, Free City, Daydreamer, Vintage Havana, Solid & Stripes, and AQUA. Exclusive offerings from AQUA include jogger sets, hoodies, shorts, and t-shirts for women and kids. Limited edition Camp Bloomingdale’s merchandise like fanny packs, mugs, s’mores kits, flashlights, and socks are also available for purchase in-store and online.

Frank Berman, Executive Chief Marketing Officer at Bloomingdale’s, expressed excitement about the Carousel activation, stating that the camp theme evokes positive memories of fun and adventure. The collection aims to capture the nostalgia of camp experiences through a vibrant assortment of brands, colors, and gifts, creating an immersive camp shopping experience for all customers.

Shoppers are invited to join in celebrating the kick-off of Camp Bloomingdale’s in the Carousel on April 13 at the 59th St flagship with activations including:

  • Camp Carousel Embroidery & Patch Bar: With a Camp Bloomingdale’s purchase, shoppers can stop by the Camp Customization bar for complimentary embroidering and patches.


  • Coleman T-Shirt Giveaway: The first 250 customers to join the Camp Carousel celebration will receive a Coleman T-shirt with the ability to customize at the embroidery bar.


  • Little Words Project Bracelet Bar: Visit the brand that inspires and encourages kindness to create a custom piece that gives new meaning to friendship bracelets.


  • StickerBeans: Shop the exclusive collection at Bloomingdales, featuring the brand’s signature rhinestone stickers, and receive a pack of ‘Camp Sentiments’ with any Camp Carousel purchase.


  • Katie J Bow Gifts and Sweet Treats: Get styled for camp with Katie J! Shop the Camp assortment and receive a Bow and a sweet Candy Kebab treat.


  • Crocs Come as You are Customization Station: With the purchase of Crocs, guests can customize and make them uniquely theirs with an onsite artist and crafting station.
    • Shoppers are also invited to stop by the Croc Jibbitz bar to customize crocs all month long.

Camp Bloomingdale’s officially launches online and in select Bloomingdale’s locations on April 11th. 59th Street, Boca Raton Town Center, North Michigan Ave, Chestnut Hill, White Plains, The Mall at Millenia, Roosevelt Field, Soho, Old Orchard, Mosaic, University Village, Sherman Oaks Fashion Square, Walt Whitman, Bergen Shops at Riverside, and Short Hills will all carry the camp inspired assortment.

Visit and @Bloomingdales on Instagram to learn more.

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