Renowned cognac brand Hennessy has unveiled its captivating new campaign, ‘Made for More’, igniting the imagination of spirits enthusiasts around the globe. This innovative campaign is not just about celebrating fine cognac, but also redefining perceptions, unleashing creativity, and embodying a sense of limitless possibilities.
The campaign features a star-studded lineup including multi-talented US sensation Teyana Taylor and breakout British Nigerian actor Damson Idris, who effortlessly embody the spirit of Hennessy’s versatility and sophistication. With their magnetic presence and dynamic personalities, Teyana and Damson bring a fresh, vibrant energy to the campaign, enticing viewers to explore the boundless potential of Hennessy in cocktail culture.
Julie Nollet, Global Chief Marketing Officer at Hennessy, expressed the brand’s commitment to showcasing the multifaceted nature of Hennessy through the ‘Made for More’ campaign. She highlighted how the campaign aims to challenge preconceptions, elevate the mixability of cognac, and introduce a new visual identity that exudes beauty, fun, and open-mindedness. The essence of 1+1=3 encapsulates the brand’s ethos of amplifying flavors, depth, and complexity in cocktails, propelling Hennessy into a new era of innovation and reinvention.
Creative agency Wieden+Kennedy Amsterdam played a pivotal role in bringing Hennessy’s vision to life, crafting a visually stunning narrative that captures the essence of ‘Made for More’. Through a series of five mixing films and cocktails, Hennessy invites audiences to embark on a sensory journey that transcends traditional boundaries, pushing the boundaries of mixology and redefining the art of cocktail creation.
Director Andreas Nilsson, renowned for his iconic ads and music videos, skillfully captures the essence of Teyana and Damson as they infuse their unique flair into classic cocktail recipes, such as the margarita, mojito, and highball. The fusion of artistry, style, and charisma brings a fresh perspective to Hennessy, captivating audiences with its cinematic allure and infectious energy.
Accompanying the mesmerizing films are visually striking images captured by acclaimed photographer Micaiah Carter, known for his innovative approach to fashion and street photography. Carter’s distinct aesthetic, combined with Hennessy’s rich heritage, creates a visual narrative that resonates deeply with audiences across major cities worldwide, including New York, Miami, Los Angeles, London, and Berlin.
In a world where creativity knows no bounds, Hennessy’s ‘Made for More’ campaign stands as a testament to the brand’s unwavering commitment to excellence, innovation, and the art of celebration. Through the seamless collaboration of cultural icons, visionary creatives, and a spirit of boundless possibility, Hennessy invites you to redefine what it means to elevate your spirits and embrace the extraordinary.
The campaign launches globally on 8th April, and will be popping up during the festival season, with dedicated spaces, starting with Dreamville Festival, an outdoor multi-stage music festival curated by J. Cole and his Dreamville team on April 6th & 7th.