Free Spirited by Loews Hotels kicks off on April 10, 2024.
Loews Hotels & Co has proudly unveiled the Free Spirited by Loews Hotels program. This initiative marks a significant shift in the hospitality industry, as Loews Hotels embraces the trend of offering handcrafted low and no-alcohol beverage options that celebrate local flavors and creativity.
With a portfolio of 25 hotels and resorts across the United States and Canada, Loews Hotels & Co is setting a new standard for inclusive and elevated guest experiences. The Free Spirited program is designed to welcome guests of all ages, abilities, and lifestyles by providing a diverse range of artisanal, alcohol-free beverages that showcase the artistry and expertise of the brand’s mixology teams.
Mark Weiss, Senior Vice President of Food and Beverage at Loews Hotels & Co, underscored the brand’s commitment to innovation and guest-centricity with the launch of Free Spirited by Loews Hotels. He emphasized that the program is a reflection of Loews’ dedication to creating judgment-free environments where guests can enjoy crafted libations made from locally sourced ingredients and unique flavor profiles.
The heart of Free Spirited lies in Loews Hotels’ ethos of “welcoming you like family,” fostering an inclusive and immersive experience that caters to diverse preferences and palates. By integrating this program into not only bar offerings but also catering services and event planning, Loews Hotels ensures that every guest can enjoy a thoughtful and intricate selection of non-alcoholic beverages that mirror the quality and creativity of their alcoholic counterparts.
Moreover, the Free Spirited program will be seamlessly woven into the fabric of Loews Hotels & Co’s brand-wide initiatives, enhancing major events like the annual Summerfest with a focus on holistic preference accommodation. Through this comprehensive approach, Loews Hotels reaffirms its position as a trailblazer in the hospitality industry, setting a new standard for personalized and inclusive guest experiences that celebrate the diversity of modern beverage culture.
Low & No Beverage Offerings
Beverage selections will differ at each property, reflecting the availability of local suppliers, popular flavors in the region, and the creativity of the mixologists. Guests can expect uniquely delicious options across the brand portfolio. Sample menu highlights include:
- LOW ABV
- Coronado Cobbler (Loews Coronado Bay Resort) – Amontillado Sherry, Lemon Juice, Agave, Liquid Alchemist Peach Syrup, Dash of Angostura Bitters, Mint Sprig
- Okiru Martini (Loews Miami Beach Hotel) – Soto Sake, Aplos Arise, Lemon Juice, Cucumber, Honey Water
- NO ABV
- Boulevard of Broken Dreams (Loews Philadelphia Hotel) – Barrel-Aged Boulevardier, Lyre’s Whiskey, Aperitif Rosso, Italian Orange
- Pineapple-Matcha-Jito (Live! by Loews – St.Louis) – House Pineapple + Tarragon Shrub, Lime Juice, Honey Syrup, Matcha Powder, Club Soda
As an added touchpoint, Loews Hotels has seamlessly integrated these specialty libations into its standard cocktail menus, with each drink clearly marked by an icon denoting its low or no ABV content. This thoughtful approach ensures that individuals seeking alternatives to traditional alcoholic beverages have access to a wide range of options while providing complete transparency and clarity. By incorporating these distinctive indicators directly onto the menus, Loews Hotels ensures all beverages are crafted with the same attention and care.
Free Spirited by Loews Hotels kicks off on April 10, 2024. For more information about Loews Hotels, please call 1-800-23 LOEWS or visit https://www.loewshotels.com.