Its only the beginning of June, but planning for this summer’s hottest event is in full swing. Editors, buyers, photographers, stylists and industry professionals are gearing up for swimwear’s largest trade event: Mercedes-Benz Fashion Week Swim. Thousands of fashion insiders will descend on South Beach on July 19-23 for five days of runway shows, presentations, parties and special events, as The Raleigh hosts the eighth season of the Event.
IMG Fashion, organizers of the event, announced today the preliminary lineup of the Swim industry’s most notable designers that will be showcasing their 2013 Collections: LISA BLUE, ÉCLAIRÉE, AGUA BENDITA, POKO PANO, DOLORES CORTÉS, VITAMIN A BY AMAHLIA STEVENS, NICOLITA, KOOEY AUSTRALIA, CAFFÉ SWIMWEAR, AQUA DI LARA, MARA HOFFMAN SWIM, XTRA LIFE LYCRA® BRAND, CIA.MARÍTIMA, BCBG SWIMWEAR, GOTTEX, RED CARTER, L*SPACE BY MONICA WISE, WHITE SANDS AUSTRALIA, LULI FAMA, WILDFOX SWIM, ANK BY MIRLA SABINO, AGUACLARA, AQUARELLA SWIMWEAR, COTE D’OR SWIMWEAR, SAUVAGE, A.Z ARAUJO, ANNA KOSTUROVA, DORIT, KEVA BY KEVA J, and NAÏLA.
“Mercedes-Benz Fashion Week Swim, the largest showing of international swimwear designers, has become the most important event for the Swim industry to attend and conduct business,” says Peter Levy, Managing Director and Senior Vice President, IMG Fashion Events and Properties. “Designers receive an international platform to showcase their newest collections, and via IMG Fashion’s various initiatives, instantly receive a global footprint introducing them to a worldwide network of professionals and consumers.”
“Mercedes-Benz Fashion Week Swim includes the hottest runway shows of the year, debuting collections from internationally established swimwear brands to the industry’s future stars” said Stephanie Zimmer, Manager of Brand Experience Marketing for Mercedes-Benz USA. “The City of Miami is the perfect backdrop to premiere cutting-edge design from the latest Mercedes-Benz convertibles to swimwear styles that reaches a global audience.”
The Cabaña Grande and Oasis, located on the grounds of the historic Raleigh hotel, will once again be home to the week’s sexiest runway shows. Throughout the venue, numerous presentations, parties and VIP events will also be taking place. Over 12,000 guests are expected to walk through Mercedes-Benz Fashion Week Swim and experience the 2013 Collections.
Title sponsor Mercedes-Benz is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, Hawaiian Tropic® Sun Care, XTRA LIFE LYCRA® Brand, The Raleigh, AriZona Beverages, Moët Ice Imperial, Kim Crawford Wines, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.
Official schedule can be seen here: miami.mbfashionweek.com/