This October, Macy’s will put the power of pink to work through an inspirational and fashionable campaign that draws attention, heightens awareness and raises funds in the fight against breast cancer. With in-store and online destinations, Macy’s elevates the fundraising focus on a disease that affects not only women, but the family and friends that surround them. Pink prevails in-store with commemorative and exclusive product from fashion and cosmetics to home merchandise, and Pink Pony apparel and accessories, as well as a limited edition Pink Pony pin. With a plentitude of pink, Macy’s celebrates Breast Cancer Awareness Month with style, strength and steadfast support.
“Macy’s commitment to furthering awareness and prevention for a cause, like breast cancer that has affected so many within our communities, is incredibly inspiring and strong,” said Martine Reardon, chief marketing officer for Macy’s. “Our passion for charitable initiatives is even more impactful with the support of our customers, employees, and partners such as Ralph Lauren who come together to make a difference. By creating dedicated touch points within our stores and on macys.com with our ‘Pink Shop,’ customers who are just as committed to the cause as we are, have a place to shop, and do good fashionably.”
For the third year, Macy’s has joined forces with the Pink Pony Fund, The Polo Ralph Lauren Foundation’s initiative in the fight against cancer, by offering a special collection of items that transform Polo Ralph Laurenshops into “Pink Pony” destinations in 48 Macy’s locations across the country, and at macys.com/pink. The Shop will comprise of tees, tanks, long-sleeve fleece, sweatpants, knits, leggings, polos, vests and windbreakers for him and her. Newly added items for this year include the Pink Pony Limited Edition fragrances of Ralph Lauren Romance and Midnight Romance of which 15% of the retail sales price* will be donated to the Pink Pony Fund during October 2015, with a minimum guaranteed donation of $100,000. Twenty-five percent** of the purchase price of all Pink Pony apparel and accessories sold by Macy’s in the United States will benefit the Pink Pony Fund for causes devoted to cancer awareness, education and research. In addition, from Oct. 1-18, Macy’s customers who show their support by purchasing the limited-edition, commemorative Pink Pony Pin for $5 ($4 of which benefits the Pink Pony Fund, with 25% of the donated amount to support breast cancer-related causes***) will receive a special discount up to 20 percent on a wide assortment of merchandise at all full-line Macy’s stores nationwide (with applied exclusions). Since the launch of this exclusive partnership in 2013, sales of Pink Pony products at Macy’s have raised more than $4 million for the cause.
The “pink” spotlight grows stronger with Macys.com’s very own, specially curated “Pink Shop” for the cause. Select Macy’s stores and www.macys.com/pink will offer a curated collection of incredible fashion and home brands including Coach, Carolee, Guess, KitchenAid, Waterford, Ideology and Style & Co., each donating a portion of the sale of special pink merchandise to various organizations such as the Breast Cancer Research Foundation. Shoppers can even freshen up their beauty routine with finds from the industry’s most sought after cosmetic and fragrance brands such as Clinique, Bobbie Brown, Estee Lauder, Origins, Aramis, Tweezerman, L’Oréal, Givenchy, Conair and Chi. Beginning September 28, customers can find the complete assortment of passionately pink items that support the cause by visiting Macy’s “Pink Shop” online.
According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States in a year, resulting in approximately 40,000 deaths. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure. This year’s program is targeted to reaching customers in every aspect of their lives.
*Ralph Lauren Fragrances will donate to the Pink Pony Fund of The Polo Ralph Lauren Foundation 100% of the profits equal to approximately 15% of the retail sales price for each Ralph Lauren Romance Pink Pony Limited Edition and Ralph Lauren Midnight Romance Pink Pony Limited Edition purchased in the 50 United States, Puerto Rico or DC through authorized distributors from October 1, 2015, to October 31, 2015, with a minimum guaranteed donation of $100,000 from the sale of these products. No portion of the purchase price is tax-deductible.
**From September 15, 2015-January 31, 2016, Ralph Lauren Corporation will donate to the Pink Pony Fund of The Polo Ralph Lauren Foundation 25% of the retail sales price of all Pink Pony apparel and accessories sold at Macy’s stores in the United States, Puerto Rico and Guam, and on macys.com.
*** From September 15, 2015-January 31, 2016, Macy’s will donate to the Pink Pony Fund of The Polo Ralph Lauren Foundation $4.00 from the retail sales price of each Pink Pony Lapel Pin sold at Macy’s stores in the United States, Puerto Rico and Guam. Of the $4.00 donated, the Pink Pony Fund will make a grant of approximately $1.00 to breast cancer-related charitable causes.