Fullscreen Media held their NewFront event at the Altman Building in New York
Monday, May 9th, Fullscreen Media held their NewFront event at the Altman Building in New York where several major announcements were made regarding the company’s branding and evolution in the entertainment and creation space. Fullscreen Media Founder and CEO George Strompolos officially announced the company rebranding as Fullscreen Media and introduced the three branches of the company which include Fullscreen Creator Network, Fullscreen Entertainment, and Fullscreen Brandworks. Pete Stein, General Manager of Fullscreen Brandworks, announced that the company would be partnering with Mattel to launch The Hot Wheels Network, a major development in their brand outreach strategy.
Joining the executives were Fullscreen creators Brandon Armstrong, Eva Gutowski, and Laci Green.