Hispanics are the nation’s fastest growing population and innovative senior housing operators such as The Palace Group (www.ThePalace.org) have implemented company-wide changes to appeal to these prospective residents.
“A significant reason most seniors and their families consider a senior community is for socialization benefits. If an aging parent feels uncomfortable communicating with staff or her neighbors, it may lead to isolation and depression,” said Adam Rosenblum, Vice President of Sales & Marketing for The Palace Group. “Choosing a community that understands and embraces the cultural differences will ensure happiness and provide peace of mind for the entire family.”
At The Palace’s continuum of care campus in the Kendall-area of Miami, activity calendars now reflect the changing interests of residents. Each community offers extremely social events with cocktail parties at least once per week. The variety of entertainment appeals to the social nature of Hispanic residents who appreciate the fun and lively nature of the programs.
Food service has also been adapted to The Palace’s Hispanic population. The menu offers selections that appeal to Latin tastes. Continental breakfasts include Cuban coffee, a stronger and sweeter version than espresso, and pastries called pastelitos and croquettas. Lunch and dinner menus include black beans and rice, plantains and conger.
Additionally, at The Palace Suites, the company’s luxury independent living community, an Espresso Bar was installed and serves as a central gathering place. Residents enjoy meeting friends and reading the morning paper along with their daily coffee. Selections include Cuban coffee along with cappuccino and espresso.
“Seventy-five percent of The Palace’s employees bilingual,” added Rosenblum. “We realized there was a need to appeal to and attract Spanish speaking employees and that employee training needed to be available in Spanish. Our two-day orientation is also available in English and Spanish.”
The Palace offers support groups that have been especially popular with Hispanic families. Led by a Spanish-speaking facilitator, these groups offer guidance to family members. The peer group discussions address changing family dynamics and offer resources for additional support.
“Our communities truly celebrate the differences of our residents,” said Rosenblum. “Hispanic heritage simply isn’t recognized from September 15-October 15 at The Palace. It’s celebrated each and every day.”
For more information about The Palace Group’s communities and interview on this topic, please call 305-270-7000.