SOULFRITO The Urban Latin Music Festival, the nation’s original and largest multicultural event for today’s U.S Hispanic, has announced its eclectic lineup of supporting acts for a series of live performances at Sun Life Stadium onSaturday, February 22nd, 2014. Tickets are now on sale from Ticketmaster throughwww.Soulfrito.com. 

New York’s celebrated lyricist, political activist, actor and hip-hop mogul, Nas, will be performing alongside the Puerto Rican actor and King of Reggaeton, Don Omar, as a headlining tribute to the synthesis of U.S and Hispanic artistic expression that now forms part of today’s mainstream urban and pop music culture in America.  Both artists will be making their inaugural concert appearance on the same stage during the nation’s 7th Annual Urban Latin Music Festival in South Florida.  His headlining performance at SOULFRITO The Urban Latin Music Festival will be the first South Florida concert appearance by Nas since 2010.

SOULFRITO also announces its additional lineup of artists to support the headlining talent at the festival.  Confirmed on-stage performances will include: Juicy J, Victor Manuelle, Hector “El Torito” Acosta, Sensato, Plan B, Calma Carmona, DJ Camilo and DJ Enuff. Co-hosting the festival’s proceedings will be the popular recording artist, singer-songwriter, actress and television personality, Adrienne Bailon, together with the Dominican American presenter of Nuvo TV’s Stand and Deliver stand-up comedy show, Julissa Bermudez.  Bailon and Bermudez co-star in their own reality series, Empire Girls: Julissa and Adrienne that airs on the Style network.

Since its inception in 2002, SOULFRITO The Urban Latin Music Festival has been the premier launch pad for emerging and established artists, as well as brands looking to connect with the multicultural U.S Hispanic audience that now forms today’s mainstream market. International blue-chip corporations, including General Motors (Pontiac, Chevrolet), Toyota (Scion), Jack Daniels, Anheuser Busch, Coca Cola, Heineken and Spirit Airlines, formed strategic partnerships with the festival in an effort to capture the country’s fastest growing demographic. SOULFRITO made an early contribution towards launching the careers of artists such as Pitbull, Wisin Y Yandel, Aventura and Kat Deluna, among others, and continues to provide an attractive platform for producers and brand partners that wish to engage second, third and fourth generation U.S Hispanics and enthusiasts of Urban Latin culture.

As one of the region’s pioneering marketers in this burgeoning sector, SOULFRITO was viewed as an excellent strategic partner for complementing the ongoing Hispanic outreach initiatives undertaken by The Miami Dolphins and Sun Life Stadium. A five-year relationship was formed between SOULFRITO and Sun Life Stadium, during which SOULFRITO The Urban Latin Music Festival will be hosted at the stadium’s grounds on an annual basis with full marketing support from the organization.

As part of the joint marketing campaign being executed by SOULFRITO and Sun Life Stadium, a series of fan-centric activations will be implemented during key dates on the Miami Dolphins’ home game calendar. “SOULFRITO Sundays” at Sun Life Stadium will be launched to drive awareness around the festival through a program of activity involving local talent being showcased at the stadium, allowing exclusive access for contest winners each month leading up to the festival. Art Basel Miami Beach and the anticipated Miami Dolphins vs. New York Jets home game on December 29th will also play host to launch events for the festival.

Nas is often referred to as one of today’s leading hip hop artists. MTV ranked him at number 5 on their list of The Greatest MCs of All Time. In 2012, The Source ranked him No. 2 on their list of the Top 50 Lyricists of All Time. In 2013, Nas was ranked fourth on MTV’s “Hottest MCs in the Game” list. He has 11 Grammy nominations; seven platinum albums and six number one albums on the Billboard 200, tying him with Eminem and Kanye West for the 2nd of all-time among hip hop artists.

Don Omar rose to stardom with the release of his first studio album, The Last Don. Both the studio version and its live edition have been certified platinum after selling over one million copies, earning him awards for Latin Pop Album of the Year and New Artist & Latin Rap/Hip-Hop Album of the Year by the Billboard Latin Music Awards in 2003. The Last Don: Live was also nominated for Urban Music Album at the 2005 Latin Grammy Awards. The album Don Omar Presents MTO2: The New Generation was released on in May 2012. The album includes the singles Hasta Que Salga El Sol, which won the award for Best Urban Song at the 2012 Latin Grammy Awards, and Dutty Love featuring Natti Natasha, which was also nominated. The album has been well received after winning the award for Best Urban Music Album at the 2012 Latin Grammy Awards  and becoming a top seller on iTunes.  Omar has 10 Latin Billboard Awards to his name, and is currently pursuing a second career in drag car racing while working on his latest album, The Last Don 2.

Additional acts and headlining performances for SOULFRITO The Urban Latin Music Festival at Sun Life Stadium will be announced this Winter, together with details on SOULFRITO The Urban Latin Music Festival making its international debut in Estepona, Spain in July 2014.

To purchase tickets for SOULFRITO The Urban Latin Music Festival, taking place on February 22nd at Sun Life Stadium in Miami, and for further information, visit www.soulfrito.com.

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