Title Sports Drink®, the first all-natural isotonic sports drink, takes the athletic world by storm with a series of powerful brand endorsements by some of the biggest names in the NFL and NBA, introduced as part of its heavyweight consumer and retail launch campaign across North America.
Manufactured by The Electric Beverage Company, Inc., based in Miami, the ongoing launch campaign for Title Sports Drink is considered to be the first of its kind with a distinguished stable of world-class athletes joining the Title Sports Drink movement. Today’s top athletes from the NFL and NBA, including Ronnie Brown, Vontae Davis, Terrell Owens, Channing Crowder, Michael Beasley, Mario Chalmers, Ray Buchanon, Matthew Hatchette and Derrick Brooks have each adopted the newly launched sports drink into their daily workout and training regimen, as a result of its potent and scientifically proven all-natural performance-enhancing ingredients that are collectively unlike anything previously available on the market.
Developed for the new generation of athlete as an all-natural replenishment for today’s competitor, Title Sports Drink has the exclusive rights to 72 ionic trace minerals (Title Mineral Blend) as part of its proprietary formula. Title Sports Drink delivers all 5 core electrolytes – more than twice the number of electrolytes contained within any other isotonic beverage. With half the sodium of other isotonic products on the market and made with organic cane sugar instead of high fructose corn syrup, Title Sports Drink delivers 5 times more magnesium and 8 times more potassium than rival brands, preventing the likelihood of cramping or muscle seizure. As an additional unique point of difference, Title Sports Drink has no chemical dyes or additives with 100% natural coloring.
“Within six months of being introduced on to the market, Title Sports Drink has become an integral part of the dietary and training plan for some of the best athletes in the world today,” says Kevin Sepe, founder of The Electric Beverage Company, producer of Title Sports Drink. “This is a genuine testament to the unique performance-enhancing qualities that Title Sports Drink can deliver. We also have a growing number of high school coaches that attribute Title Sports Drink to all-round improved performance. Parents have turned to Title as an all-natural and healthier alternative for their children as they develop into competitive young athletes. We are now in the process of providing the military with our product, for those based in the U.S. and who are active overseas.”
Title capitalized on its star power for its inaugural television commercial produced in Miami by Steve Procko Productions and directed by Title founder, Kevin Sepe. The 60 second commercial spot features the Title team of professional athletes together in the gym chanting “We All Still Thirst For It,” with individual appearances by key players, each giving accounts of how they are “…going for the Title” during the season ahead. The brand messaging contained in the commercial spot communicates the virtues of the product’s superior formulation and higher level of electrolytes. The television campaign premiered during the televised 2010 NFL draft and continues to be broadcast throughout the Summer/Fall season.
NFL Hall of Fame icon, Terrell Owens, gave his own testament to the excellence of Title Sports Drink, in-between playing a lead role in the commercial production: “The minerals, the electrolytes and the things that Title consists of blew me out of the water.”
The community outreach program for Title Sports Drink has become extensive, with partnership affiliations across the region. Title is approved by the School Food and Nutrition Division for both Miami Dade and Broward County School Districts and is the exclusive sports drink sponsor for the Dade County School’s GMAC (Greater Miami Athletic Conference). The brand is developing long-term relationships and innovative programming to serve (and hydrate) the community with organizations such as the YMCA, Junior Achievement, the American Red Cross, as well as the City of Miami Parks and Recreation among others. Title is also hydrating our military troops as well as firefighters in various regions throughout Florida.
The parent company for Title Sports Drink, The Electric Beverage Company, formulated a team of today’s leading experts in the beverage business to assist with product research and development over an eight-month period. The most acclaimed flavor chemists and nutritionists were involved in conducting in-depth analysis on the existing isotonic beverage market and concluded that an all-natural mineral-rich compound, that delivered all the essential electrolytes, had yet to be derived for the isotonic beverage category. With the exclusive rights to 72 ionic trace minerals within a formula comprising of the 5 core electrolytes (sodium, calcium, potassium, magnesium and chloride), Title was formed to provide two and a half times more conductivity to regulate the electric charge on cells and the flow of water across their membranes, thus preventing muscle seizure during exercise and providing a faster recovery rate. Title Sports Drink is the next generation of isotonic beverage and now the most optimum source of electrolyte replenishment on the market, delivering all of the essential electrolytes to the body quicker and more efficiently for a more enhanced and overall improved performance.
Title Sports Drink is distributed exclusively by Blue Gem Enterprise (OTC Bulletin Board: BGEM) and is currently available in three flavors: Orange, Lemon and Berry at a RRP of $1.39 for 20 FL OZ. Title Sports Drink is available at Walgreens, Sedano’s, Navarro and Albertsons stores, as well as smaller independent retail locations.
Title Sports Drink continues to expand on its national retail distribution strategy, targeting 18-35 year-old males, as the largest consumer demographic in the isotonic beverage market, with moms as an additional primary target audience. A retail presence in the Caribbean and Canada is anticipated by the end of Summer 2010. Four additional product flavors: Strawberry Kiwi, Passion Fruit Mango, Fruit Punch and Citrus are in development for a Summer 2010 launch. A unique Title concentrate for professional athletes as well as a 32 FL OZ option is also widely available. For further information, visit www.titlesportsdrink.com