The Shops Featuring Exclusive Pop-Ups By Oakley & Levi’s:
An ode to luxury and must-have iconic staples. The Shops, featuring pop-ups by Oakley & Levi’s, are set to present visitors with exclusively curated items that define completely all-the-buzz and what’s especially on-trend and forever traditional; all available to peruse, throw on and purchase synonymously, from the best in swoon-worthy eyewear to favorites in classic denim pieces.
- Oakley Mobile Pop-Up: Oakley will make popping on a new pair of show-stopping sunnies easy, with a wide-kaleidoscope of frames that offer the ultimate in design and innovation, inspiring easy greatness. Established in 1975 and headquartered in Southern California, the brand is one of the leading product design and sport performance brands around the world, with more than 900 patents. They are a culture of creators, inventors, idealists and scientists, obsessed with creating iconic and inimitable eyewear, in addition to a plethora of sunglasses that world-class athletes equally depend on, both in their everyday lives and during the best sporting events across the globe; to compete at the highest level possible. Presented at the Oakley Mobile Pop-Up, visitors will be able to experience Oakley (R) Prizm (TM) Lens Technology, featuring the complete Oakley® Prizm (TM) sunglasses collection, spotlighting lifestyle sunglasses and sport performance shades that protect your eyes while topping your look. Oakley (R) Prizm (TM), a revolutionary lens technology from Oakley, dramatically enhances detail to improve performance and provides ultra-precise color tuning, designed for specific environments. Oakley is a brand of EssilorLuxottica.
Racing Fan Fest operating hours will take place from Thursday, May 4th to Friday, May 5th from 4pm to 3am and Saturday, May 6 to Sunday May 7th from 12 pm to 3am. The Red Bull Fan Zone activations will be open on Thursday, May 4th from 4pm to 7pm; Friday, May 5th from 4 pm to 10pm; Saturday, May 6th and Sunday May 7th from 12pm to 10pm.
To RSVP for Racing Fan Fest, please visit event’s eventbrite. For more information, please visit www.swarminc.com and www.racingfanfest.com or follow on Instagram @swarm and @racingfanfest.