Sarah Fisher, of Sarah Fisher Racing (SFR), announced today that for the second consecutive year she will be “going pink” for this season’s IZOD IndyCar ® Series closing championship race on October 2. SFR, along with their primary sponsor Dollar General, will be partnering with Susan G. Komen for the Cure®, the world’s largest breast cancer organization, in the fight against breast cancer. In honor of National Breast Cancer Awareness month, Fisher will rebrand her yellow car, team equipment and gear in pink for the Miami Indy 300 at Homestead-Miami Speedway (HMS).
“Dollar General is proud to partner with Sarah Fisher Racing to raise awareness of breast cancer,” said Rick Dreiling, Dollar General’s chairman and CEO. “We are inspired by many of our employees, customers and friends who have been affected by this disease. Together, we hope to raise awareness and increase funding to find a cure.”
In support of the cause, Dollar General is making a $25,000 donation to Susan G. Komen for the Cure®. SFR and retail partners Maingate and IMS will collectively donate a portion of the retail sales of all Sarah Fisher Racing co-branded pink merchandise.
“This is a very special weekend for myself, the entire SFR team and Dollar General,” said Fisher. “We’re very fortunate to have partners like Dollar General that fully support our efforts with Komen. Together, we can raise greater awareness of how serious breast cancer is and help advance breast cancer research.”
Fans of Fisher and the “On Track For A Cause” campaign were able to participate in a special project by entering a pink design for Fisher’s helmet. The winning helmet design was announced on September 13. The winner will receive a small replica painted helmet and will have their artwork featured on Fisher’s helmet, which will be worn throughout the event weekend at HMS.
Fisher, being one of few female athletes in a male-dominated sport, is bound to bring attention to this very important initiative. By “going pink” in October, Fisher hopes to attract attention to the most common form of cancer in women.
“Around the world, a woman dies from breast cancer every 69 seconds, and that’s just not acceptable,” said Fisher, who has lost a loved one to breast cancer. “SFR and Dollar General are committed to helping Komen decrease that number. I want to do everything I can to help others in their fight.”
SFR will get “On Track For A Cause” on Fri., Oct. 1, 2010, in the No. 67 pink Dollar General Honda powered Dallara in preparation for the Miami Indy 300. Fisher’s best IndyCar Series finish remains second and was achieved at HMS. The race will be shown live on VERSUS at 6 p.m. EST under the lights at HMS.
About Susan G. Komen for the Cure®:
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure, which is now the world’s largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.5 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://ww5.komen.org/ or call 1-877 GO KOMEN.
About Dollar General Corporation:
Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day!(R) by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With more than 9,000 stores in 35 states, Dollar General has more retail locations than any retailer in America. In addition to high quality private brands, Dollar General sells products from America’s most-trusted manufacturers such as Procter & Gamble, Kimberly-Clark, Unilever, Kellogg’s, General Mills, Nabisco, Hanes, PepsiCo and Coca-Cola. Learn more about Dollar General at www.dollargeneral.com.
About Sarah Fisher:
At just 29 years old, Sarah Fisher has already competed in nine Indianapolis 500?s, been voted “Most Popular Driver” four times in two separate Series (IndyCar and NASCAR), been awarded “Indy’s Best & Brightest Leaders Under 40? and enters her third season as a team owner in 2010. Fisher is the first woman to qualify fastest for a major North American open-wheel event, the fastest woman to ever qualify for the Indy 500 and is the youngest woman to compete at the legendary Indianapolis Motor Speedway. Fisher has been a guest or profiled on a variety of national platforms such as, LIVE! With Regis & Kelly, The Tonight Show, The Today Show, Glamour, People and Forbes Magazine, to name a few. In 2008, she formed her own race team: Sarah Fisher Racing (SFR), and made her first start as a team owner in the IndyCar Series’ Indy 500. In May 2009, Fisher made her eighth start in the Indy 500, marking the most number of starts for a woman in the 93-year history of the race.
About Sarah Fisher Racing (SFR):
Sarah Fisher Racing (SFR) is an auto racing team that competes in the IZOD IndyCar® Series, founded by IZOD IndyCar Series veteran racer, Sarah Fisher. Fisher announced plans to become the IZOD IndyCar Series first female owner/driver and the youngest team owner on February 27, 2008, at Homestead-Miami Speedway (HMS). The team competed in three events in 2008, grew 100 percent in 2009 to six races and will compete in nine events in 2010 with backing from Dollar General. The team also announced plans to run a tailored schedule in 2010 for for a second car entry in the No. 66 Service Central-sponsored Honda powered Dallara at five events, including the 94th running of the Indy 500, giving the team its first two-car entry in its two-year existence. For more information, please visit Sarah Fisher Racing online at http://www.sarahfisherracing.com.