During the week of Art Basel Miami Beach (December 6 – 9, 2012), Steinway & Sons Miami will present Pop-Up Piano Miami 2012, a public arts project that premiered during Art Basel Miami Beach 2011. Steinway & Sons Miami, a factory-owned retail location for Steinway & Sons, maker of the world’s finest pianos, has donated eight pianos that will be strategically placed by Wynwood Shippingacross Downtown Miami, Midtown Miami, Wynwood, and Design District areas including:
- George’s Kitchen (MIDTOWN MIAMI: 3404 North Miami Avenue, Miami, FL 33127) Georgeskitchenmidtown.com
- Gigi’s (MIDTOWN MIAMI: 3470 North Miami Avenue, Miami, FL 33127) giginow.com
- Jimmy’z Kitchen (WYNWOOD: 2700 North Miami Avenue, Miami, FL 33127) jimmyzkitchen.com
- South Street Restaurant & Bar (DESIGN DISTRICT: 4000 NE 2 Avenue, Miami, FL 33137) southstreetmiami.com
- Sugarcane Raw Bar & Grill (MIDTOWN MIAMI: 3250 NE 1st Ave Miami, FL 33127) sugarcanerawbargrill.com
- UR1 Music Festival (DOWNTOWN MIAMI: Bayfront Park) ur1festival.com
- Wynwood Cigar Factory (WYNWOOD MIAMI: 101 NW 2nd Ave. Miami FL 33127) wynwoodcigar.com
- PLEASE NOTE: one more location is to be confirmed in the coming weeks. Stay tuned for the next press release.
The Mixed Media Collective and PrintHouse USA are providing maps and other marketing materials. They will be popping up in several art-centric Miami locations in the coming months.
Each of the eight pianos will be crafted by artists at one of Miami’s iconic mixed-use arts complexes, Miami Iron Side. Miami Iron Side will also host a Pre-Art Basel Mixer where media and the community can view the almost completed pianos and meet the artists while savoring special delights such as tea tastings by Steep City Teas and sweets by Patty Cakes Cupcakes. Pearl Paint, the largest art supply store in the world that began on Canal Street, New York in 1933 as a family-owned company, will be supplying all the artistic materials for the following artists to create their masterpieces on the pianos:
- Alex Mijares (mijaresart.co/category/
- Desiree Kawass (desireekawass.com)
- Federico Carosio III (federicocarosioiii.com)
- Ivan Roque (allhailtla.com/Home.html)
- Rodrigo Gaya (rgayaphoto.photoshelter.com)
- Ross Von Rosenberg (rossvon7design.com)
- Ruben Ubiera (urbanpopsoul.com)
- Waseone (iamwaseone.com)
Surprise locally acclaimed musicians will have “pop-up” performances that will be announced via social media outlets throughout the duration of the project. Art Basel week spectators will have access to tickle the ivories between scheduled performances by these talented musicians.
PUPM will host a fundraising concert on December 5 from 8:30PM – 11:30PM at The PERRY South Beach Hotel, one of Miami’s premier and chic hotspot hotels. The event will feature a performance by Yuna who is presented by Metro 1 with some surprise special performances. The concert line-up will be announced soon. There will be passed hors d’oeuvres courtesy of The One Group and cocktails courtesy of GREY GOOSE Vodka. Surrounding the highlighted performances will be one of Miami’s famed nightlife DJs, Yissel Cabrera A.K.A. DJ YSL. All of the finished pianos will be on view at the event before they are dispersed to the streets the following morning.
The event will also host a silent auction of unique treats and donated gifts from partners. Funds that are raised from the auction and tickets sales will be donated to Friends of the New World Symphony and Central Africa’s only symphony orchestra, Kimbanguist Symphony Orchestra, which was recently featured on CBS’s 60 Minutes.
After Art Basel Miami Beach week, the pianos will be donated to eight local charities. PUPM will also work to expand, develop and implement specially designed music programs and workshops at some of the charities where the pianos will permanently reside. The charities will also be announced in the coming weeks.
The concept of Pop-Up Pianos was inspired by the New York City organization Sing for Hope. Sing for Hope mobilizes professional artists in volunteer programs that benefit schools, hospitals and communities. Sing for Hope’s Pop-Up Pianos celebrate the vision of arts accessibility for all. The inspirational project motivated the Co-Founders of The Black Key Group, Whitney Lykins and Isabella Acker, to bring Pop-Up Piano to Miami with the support of Steinway Piano Gallery of Miami and committee members Patricia Baro (Mixed Media Collective); Gaudi Castro (HEARD.); Meris Thomas (Freelancer – Event Production); Arnaud Pages (Macias Advertising); Daniel Rivero (WLRN); and Jessica Wade Pfeffer (Jessica Wade Inc.).
For a map of the piano locations, event/project details, and pop-up performance dates/times, visit www.PopUpPianoMia.com. To keep track of piano locations, artists, and musicians, please follow Pop-Up Piano Miami (@popuppianomia) on Twitter and Facebook.