Miami Beach International Fashion Week has announced that Stella Artois is once again the official beer sponsor of the 2011 Miami Beach International Fashion Week. Stella Artois, a distinct brand of “supreme quality and worth” is recognized worldwide as the best selling beer of Belgium. During March 3-6, this refreshing beverage will be served in the Culinary Arts Café to those attending Miami’s most prominent fashion show at the Miami Beach Convention Center.
Founded in 1366 in the Belgian city of Leuven, Stella Artois is considered as one of the fastest growing import brands in the world. Known for its sophistication, uniqueness and brewing heritage, Stella Artois was originally brewed as a special holiday beer named Stella- Latin for the term star. The beer was such a huge success and later became available year round.
Stella Artois has a pleasantly bitter flavor and refreshing finish that distinguishes itself from other European lagers. This Belgium beer is brewed using only the finest and utmost natural ingredients including water, barley malt, hops, non-malted grains and Stella Artois’ exclusive yeast strain – a much-cherished secret that has been kept throughout the years. The Stella Artois brand is now marketed in over 80 countries world -wide enabling individuals from all over to taste and appreciate this exceptional beverage.
“Stella Artois continues to be a favorite amongst our attendees for the Miami Beach International Fashion Week.” says Beth Sobol president and executive producer of Sobol- Perry Fashion Productions, Inc. “With its global reach and the MBIFW international recognition it is no surprise that Stella Artois remains a perfect choice for a beer sponsor.”