Sobol-Perry Fashion Productions, Inc. has announced that the Equinox Fitness Club will be the official fitness sponsor of the 2011 Miami Beach International Fashion Week. The upscale lifestyle brand renowned for revolutionizing one’s view on health and wellness is committed to showcase their title as “America’s Healthiest Gym” and grant guests the ultimate Equinox experience during Miami Beach’s most-frequented event.
During Miami Beach International Fashion Week, Equinox will encourage and energize Miami Beach International Fashion Week’s attendees, models and staff with their signature approach to fitness, health and wellness. These services will include a relaxation lounge for massage therapists to pamper guests with revitalizing mini-treatments; a ‘Boost of Energy’ bar serving beverages including healthy protein shakes, fruit and vegetable juices along with special offers and rewards for new members.
“Equinox offers a one of a kind fitness experience for their clientele nationwide, we are delighted to have them in this year’s event,” says Beth Sobol, president and founder of Miami Beach International Fashion Week. “Guests will be able to enjoy healthy beverages or a relaxing message provided by the team at Equinox.”
Taking place in South Beach from March 3- 6, 2011, Miami Beach International Fashion Week is the largest Latin American and international fashion event in the world. The event will provide a one of a kind and unique platform for designers from all over the world to gain international exposure. Please visit us online at www.miamifashionweek.com for more information.