Sobol-Perry Fashion Productions, Inc. announces this year’s presenting sponsor for the 2011 Miami Beach International Fashion Week, Moroccanoil. This revolutionary styling, finishing, and conditioning hair product will be providing contributing creative stylists and products for the runway models at this year’s event.
The Miami Beach International Fashion Week officially kicks off on January 27 with the Humanitarian Awards at Mondrian in South Beach. Following this event, the thirteenth annual Miami Beach International Fashion Week runway shows will take place March 3-6.
Salon- exclusive Moroccanoil is the originator and category leader of luxury professional argan oil. Recently launched in 2006, the product has garnered exposure globally. Beauty experts and hair specialists have turned to Moroccanoil as the product of choice for their A-list clientele including celebrities, runway models, TV, and more. Harvested under a fair-trade program, Moroccanoil’s argan oil is able to provide significant socio-economic support to thousands of families in the Souss-Massa region of Morocco. Revenue from the program is used to improve working conditions for rural women and offer support for their families.
“Moroccanoil’s products are an innovative and natural approach to the world of beauty and hair,” says Beth Sobol president of Sobol-Perry Fashion Productions, Inc. “We are pleased to have their team as our presenting sponsor for the 2011 Miami Beach International Fashion Week.” Taking place in South Beach from March 3- 6, Miami Beach International Fashion Week is the largest Latin American and international fashion event in the world. The event will provide a one of a kind and unique platform for designers from all over the world to gain international exposure.