Fun and Fitness Unite as 2K Play and Nickelodeon Launch Nickelodeon Fit for WiiT

2K Play and Nickelodeon have launched Nickelodeon Fit exclusively for the Wii™ system, which provides kids with an innovative and fun way to help them kick-start a healthy and active lifestyle alongside their favorite Nickelodeon characters. Nickelodeon Fit was created to motivate and engage children to participate in a series of exercises featuring their beloved characters from the top-rated Nickelodeon TV shows, Dora the Explorer, Go, Diego, Go!, Ni Hao, Kai-lan, and The Backyardigans.

Featuring 30 games developed in collaboration with physical education and exercise science expert Dr. Jacqueline Goodway, PhD, Nickelodeon Fit includes games that target cardiovascular activity, core muscles, upper and lower body strength, balance, motor skill development, and coordination. By including a variety of exercises into one game, children can experience a full-body workout that is both fun and challenging. Activities use either the Wii Remote™ or the Wii Balance Board™ accessory and include trampolining with Dora, skateboarding with Diego, running with Kai-lan, jumping rope with The Backyardigans, participating in a relay race with all of the game’s characters, and much more.

“We know from research that in their early years, children learn the exercise patterns that will carry over to their adult lives,” said Dr. Goodway, chair of the National Association for Sport and Physical Education’s (NASPE) “Active Start” physical activity guidelines committee. “We hope that regular participation with Nickelodeon Fit will empower children to start on the road to an active and healthy lifestyle.”

    In addition, Nickelodeon Fit encourages parents to get involved with their children’s exercise routine. Through the Fitness Stats tracking feature, parents can ensure their child is receiving a proper workout by monitoring total exercise time and intensity on a daily, weekly and monthly basis. Nickelodeon Fit offers helpful fitness icons at the beginning of each exercise that indicate if the activity is vigorous, moderate, or light and which fitness categories are being targeted. Parents can also create custom workouts based on their child’s needs and interests, such as including more cardio or stretching games.

    “We’re proud to deliver an interactive entertainment experience that provides a unique way for kids to get active and parents with the tools to help keep them active in their formative years,” said Steve Lux, vice president of business development for 2K Play. “By partnering with Dr. Goodway and Nickelodeon, we’ve created the perfect mix of physical education, entertainment and interactivity that we hope will make exercising fun and frequent for children.”

    “Partnering with 2K Play and Dr. Goodway on this project is giving us the amazing opportunity to present the first Wii fitness games for preschoolers,” said Shaan Kandawalla, vice president, Digital Retail Games, Nickelodeon. “This innovative product is truly a family experience, encouraging our young viewers to stay active with their favorite Nickelodeon characters and enabling parents to get involved with their children’s exercises.”

    Nickelodeon Fit was developed by High Voltage Software, Inc. and features voice actors from the popular Nickelodeon television shows. The game is tested by children for age-appropriateness and exercise fun.  Nickelodeon Fit is rated E for everyone by the ESRB.

    For more information, please visit or follow 2K Play on Twitter (

    2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

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