Grammy-award winning singer and songwriter Meghan Trainorand Zumba, the world’s largest branded dance-fitness company, announced today a global collaboration to create the exclusive choreography set to Trainor’s latest single, “No Excuses.” The multi-platinum Trainor, dancing alongside an all-female ensemble, is the first recording artist to star in an official Zumba choreography video, and her goal is to inspire Zumba’s community of 15 million people across 200,000 locations in 186 countries to respect one another and get up and dance.
“I always hear my music playing in Zumba classes when I’m at the gym so I thought—let’s reach out to Zumba and create something special for “No Excuses,” says Trainor. “We both believe in empowerment! I want this choreography to empower everyone out there to get on their feet, and I want them to think about respect and sassiness and loving yourself.”
“Zumba has always been focused on inspiring others to feel empowered and confident, and this is something we hear in all of Meghan’s music that makes her the ideal partner for us,” says Carolina Moraes, VP Marketing of Zumba. “We are thrilled she is starring in the official Zumba choreo video for “No Excuses,” a fun and upbeat song with a message that is in keeping with the company’s core values while perfect for the Zumba class experience.”
The “No Excuses” official Zumba choreography video launches today, March 5, just a few days before International Women’s Day (March 8). “This song “No Excuses,” is a very empowering song, it’s all about respect,” says Trainor. “Respect each other out there; I think we need a little more of that out in the world today.”
Having Trainor star in an official Zumba video represents the next step in the evolution of Zumba’s relationship with the music industry and further solidifies the global-fitness brand’s position as a music-industry power-player. Over the past two years, Zumba has helped launch chart-topping tracks with artists like Shakira, Maluma, Shaggy, Claudia Leitte, Pitbull, Wisin, Yandel, Don Omar, Luis Fonsi, Lil Jon and Daddy Yankee; and in the past two months, Jason Derulo and Steve Aoki.
Dance to “No Excuses” at a Zumba class near you – www.zumba.com/findaclass.