The premium denim brand redefines swimwear with authentic looks and timeless style
Who: True Religion Swimwear at Mercedes-Benz Fashion Week Swim 2011
What: Swimwear Fashion Show debuts True Religion Swimwear Collection Spring 2011
Where: The Raleigh Hotel
Cabana Grande Tent
1775 Collins Avenue
Miami Beach, FL 33139
When: Saturday, July 17, 2010
9:00 p.m.
After-party will be held at:
LIV Nightclub at The Fontainebleau
4441 Collins Ave.
Miami Beach, FL 33140
11:00 pm
True Religion Swimwear has joined the lineup of designers at this year’s Mercedes-Benz Fashion Week Swim 2011, bringing an American vintage vibe to Miami Beach with its eye-catching men and women’s swimwear and accessories. A-list singer/songwriter and actor Chris Brown is expected to be in attendance in support of his model girlfriend, Jasmine Sanders, who will be walking in the show. Also confirmed to attend is model and actress Phoebe Price.
On Saturday, July 17, 2010, True Religion will host a pool party at The Rooftop at Gansevoort Miami Beach from 12:00 p.m. – 4:00 p.m. and later that night, guests will gather at The Raleigh Hotel – Cabana Grande at 9:00 p.m. for the debut of True Religion Swimwear Collection Spring 2011.
True Religion Swimwear Collection Spring 2011 continues to offer a vintage-Americana, hippie-esqe style to women’s swimwear in a wide variety of colors and prints. Rock n’ roll metal accents dominate the line with western and eyelet fabrics, plaid prints and washed and vintage denim. A new twist of animal prints, in many variations from leopard print on suede, to jeweled animal print bikinis, make up the collection. Men’s styles feature sublimated board shorts with denim construction and embossing; vintage-inspired board shorts, and 60’s prints, a nod to Southern California surfers.
True Religion Swimwear RSVP: truereligion@taraink.com or 305.864.3434 x 252.
After-party at LIV: 305.864.3434 x 248
True Religion Swimwear will be showcasing at SwimShow 2011 at the Miami Convention Center from Saturday, July 17, 2010 to Tuesday, July 20, 2010 at Booth 1187.