Mercedes-Benz Fashion Week Swim Day Four: Sunday, July 18, 2010

ZYNC from American Express presents ‘Swim and Style’, Penthouse and Pool (11AM – 4PM)

  • ZYNC from American Express presents ‘Swim and Style’ an exclusive style and shopping event that will feature the latest swimwear fashions from chic Miami boutique Nic del Mar. Guests will have the chance to meet with Nic del Mar fit experts to preview the hottest looks of the season and find the best swimwear that fits their personal style. Enjoy an afternoon of sun, swim and music along with a special pool performance by the Aqualillies that is definitely not to be missed. This sensational and entertaining synchronized group will fuse retro and modern music and style for a totally unique mash-up performance. In addition, a celebrity DJ will be spinning a hot mix of songs throughout the event.

Ruffino, Oasis Bar and Lobby

  • Ruffino will help the fashion crowd seek some relief from the Miami heat by offering a glass of the newest release of Ruffino’s Lumina Pinot Grigio. A vibrant Italian wine, Lumina bursts with notes of citrus and pineapple, and a refreshing minerality. If you’re in the mood for a rich and fruity red, try a glass of the Ruffino Chianti Superiore.

A.Z Araujo, Nikki Beach (5:00PM)

Contact: Reco Winn, (info@azaraujo.org) 212-252-3348

  • A.Z Araujo promises to be a stunner. The collection features collages of whites and blacks suits and beach dresses with sprinkles of colors that make summer so alive. Embellished with Swarovski crystal and beading detail, the collection lends itself to an elaborate day at the beach. A.Z Araujo is also launching his jewelry collection for the first time here in Miami Swim.
  • Celebrities Expected/Invited: “The Real Housewives of Atlanta,” NeNe Leakes, Sheree Whitfield, Kim Zolciak, Kandi Burruss, Lisa Wu Hartwell and new housewife/model Cynthia Bailey will be walking the show and a certain Kardashian will stop by.

Red Carter, Bass Museum (6:00PM-8:00PM)

Contact: Cece Feinberg, Cece Feinberg PR (cece@feinbergpr.com) 212-939-7265

Cia.Marítima, Cabaña Grande (7:00PM)

Contact: Chad Thompson, communa-k inc. (chad@communa-k.com) 212-229-0800

  • Cia.Marítima, manufactured by The Rosset Group, is Brazil’s favorite beachwear brand, With more than 40 looks expected at the show, the 2011 collection draws its inspiration from Morocco and its rich combination of earthy tones, eye-catching jewels and bohemian luxuries.  Offering metal and mother-of-pearl trimmings, rich prints and colorful embroidery, the new collection is defined by Benny as “vintage beach chic.”  Style West is the sole, authorized distributor of the Cia.Marítima collection in the United States.

Luli Fama, Oasis (9:00PM)

Contact: Chad Thompson, communa-k inc. (chad@communa-k.com) 212-229-0800

  • Luli Fama will unveil its 2011 collection designed by Lourdes “Luli” Hanimian and brother-in-law Augusto Hanimian.  The new collection, entitled “Baila Luli Baila!” which translates to “Dance Luli Dance!,” is inspired by the luxurious rhythms of the Caribbean and the vibrant nightlife of South Beach.  It pairs fresh colors, fabrics and trends with Luli Fama hallmarks – sexy fits, witty embellishments and sophisticated styles. Simply put, Luli Fama is a style leader in today’s swimwear market.  For more information, visit www.lulifama.com.

Caffé Swimwear, Cabaña Grande (10:00PM)

Contact: Yael Fraynd, (yael@yayapublicity.com) 212-217-2621

  • Caffé Swimwear’s 2011 collection is called “Elite Getaway.”  Designed for a consistent market of women, jet setters who want to look good and be comfortable too, the collection symbolizes a glowing optimism.  The line is highlighted with luminous, fabrics, and fine, hand embroidery on ethnic patterns. Throughout the collection, fabric manipulation enhances the tribal style.  Sold in 27 countries around the world, it is featured in the best high-end boutiques including Harvey Nichols London, Bloomingdales Dubai, The Box at St. Tropez, and Anthropology.

Mercedes-Benz Fashion Week Swim will featured designer runway shows and presentations from Mercedes-Benz Presents Designer Trina Turk, White Sands Australia, Beach Bunny Swimwear, Dolores Cortés, Swell Suits Miami featuring Naila, Olasul Oasis and Park & Ronen, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara/Qiss Qiss, A.Z Araujo, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Aquarella Swimwear, Lisa Blue, Kooey Swimwear Australia and Tyler Rose.

Mercedes-Benz Fashion Week Swim is presented annually at Miami Beach’s historic hotel, The Raleigh. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country. This “by invitation only” event features the top swim designers from the US and abroad showcasing Collections in two runway venues, the Cabaña Grande and the Oasis, as well as The Raleigh’s Historic Pool and Penthouse which will provide spaces for designer cocktails and presentations. All venues can be accessed via the event lobby on Collins Avenue at 18th Street.

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