Komen also named favorite for donations
Susan G. Komen for the Cure® Miami/Ft. Lauderdale affiliate today announced that the Komen brand has the most brand value among all non-profits in the U.S. The Susan G. Komen for the Cure national brand came out on top in a survey of more than 19,000 U.S. consumers by one of the world’s leading market research firms, Harris Interactive. Komen also is the charity to which most people are likely to donate money.
In other survey results, Komen ranked as the second most trusted non-profit organization in America (behind St. Jude Research Hospital).
“We are tremendously honored and proud to be recognized in this manner. This adds value to our daily fight against breast cancer,” said Bobbie Meyers, executive director of the Miami/Ft. Lauderdale affiliate.
Nancy G. Brinker founded Komen in 1982 after promising her sister, Susan G. Komen, that she would do everything she could to end breast cancer. Susan G. Komen died of breast cancer in 1980 at the age of 36, after a three-year battle with the disease.
About Susan G. Komen for the Cure®
Susan G. Komen for the Cure® is dedicated to saving lives and ending breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures. Since its inception in 1996, the Miami/Ft. Lauderdale Race For the Cure® and the Affiliate has raised more than $8 million and has reached hundreds of thousands of women and men through educational outreach. For more information, visit www.komenmiaftl.org.