| THURSDAY JULY 15, 2010 | |
| 7 PM | TRINA TURK CABAÑA GRANDE |
| 8-10 PM | OFFICIAL KICK OFF PARTY THE RALEIGH |
| 9-11 PM | OCEAN DRIVE JULY/AUGUST COVER PARTY Hosted by Cover Model Irina Shayk PLUNGE, 2377 COLLINS AVENUE |
| FRIDAY JULY 16, 2010 | |
| 5 PM | WHITE SANDS AUSTRALIA Press Preview PENTHOUSE |
| 7 PM | BEACH BUNNY SWIMWEAR CABAÑA GRANDE |
| 7:30 PM | DOLORES CORTÉS POOL DECK |
| 8 PM | SWELL SUITS MIAMI NAILA / PARKE & RONEN / OLASUL OASIS |
| 9 PM | ED HARDY SWIMWEAR CABAÑA GRANDE |
| 10 PM | CRYSTAL JIN OASIS |
| SATURDAY JULY 17, 2010 | |
| 6 PM | SWIMWEAR ANYWHERE POOL DECK |
| 7 PM | MARA HOFFMAN SWIM CABAÑA GRANDE |
| 8 PM | POKO PANO OASIS |
| 9 PM | TRUE RELIGION SWIMWEAR CABAÑA GRANDE |
| 10 PM | AQUA DI LARA / QISS QISS OASIS |
| SUNDAY JULY 18, 2010 | |
| 5 PM | A.Z ARAUJO NIKKI BEACH, 1 OCEAN DRIVE |
| 6-8 PM | RED CARTER BASS MUSEUM, 2121 PARK AVENUE |
| 8 PM | CIA.MARÍTIMA CABAÑA GRANDE |
| 9 PM | LULI FAMA OASIS |
| 10 PM | CAFFÉ SWIMWEAR CABAÑA GRANDE |
| MONDAY JULY 19, 2010 | |
| 7 PM | NICOLITA CABAÑA GRANDE |
| 8 PM | MARYSIA SWIM OASIS |
| 9 PM | LISA MAREE / KOOEY SWIMWEAR AUSTRALIA / AQUARELLA SWIMWEAR / LISA BLUE CABAÑA GRANDE |
| 10 PM | TYLER ROSE SWIMWEAR OASIS |
| 10:30 PM – 12:30 AM | NICOLITA AFTER PARTY |