Red Stripe, the iconic Jamaican brand, ended Caribbean-American Heritage Month with a bang as they launched their new Rum Punch and Rum Mojito canned cocktails at the DanceHall of Fame event. Co-produced with WYNCARIB, the event took place at Wynwood Marketplace in Miami and paid homage to Caribbean music and culture. The highlight of the evening was the unveiling of a stunning mural by Miami-based artist Nate Dee.
The DanceHall of Fame event showcased the rich heritage of dancehall music, featuring performances by legendary Jamaican duo Chaka Demus & Pliers, as well as popular dancehall recording artist Konshens. The vibrant atmosphere transported attendees into a world of pulsating beats and celebration.
Karla Flores, Red Stripe Brand Director at HEINEKEN USA, expressed the brand’s commitment to dancehall music, stating, “Dancehall is in Red Stripe’s DNA, which is why we crafted our latest innovation of ready-to-drink canned cocktails with the vibrant island spirit in mind.” The launch of the new Rum Punch and Rum Mojito beverages perfectly embodies this ethos, offering consumers an authentic taste of Jamaica in a convenient, pre-mixed format.
During the event, emcee and beloved radio personality Slim City led a special presentation honoring Chaka Demus & Pliers and Konshens for their significant contributions to the dancehall genre. The duo expressed gratitude for being recognized as dancehall legends, acknowledging the power of music and Caribbean culture in bringing people together.
Red Stripe’s new Rum Punch and Rum Mojito canned cocktails mark the brand’s first foray beyond beer. With an ABV of 5.9%, these ready-to-drink cocktails capture the vibrant spirit of Jamaica and are now available in Florida and select markets across the northeast. The slim 12-ounce cans make them ideal for on-the-go enjoyment.
For more information on Red Stripe’s latest offerings and to find these products near you, visit their website at https://us.redstripebeer.com/. Immerse yourself in the flavors and rhythms of the Caribbean with Red Stripe’s new canned rum cocktails and embrace the spirit of dancehall culture.