What do Adam Grant, Brene Brown, David Goggins, Simon Sinek, Susan Cain, and James Clear have in common? Their books established them as some of the most influential thought leaders on the planet. If you’re like most impact-oriented people, writing a book is probably on your bucket list, and maybe you’ve even started writing one. Books are about more than just legacy; they remain one of the most powerful signals for thought leaders seeking to increase their profile, expand their clientele, or drive customers and investors for their businesses. And yet, most people who start books never finish, with The New York Times finding less than 2% of people ever finishing their book.
In this invaluable conversation we’ll learn from Eric Koester, a renowned serial entrepreneur, Georgetown Professor, and author who has coached more than 1,200 published authors in the past 4 years and had 21 national book award winners and finalists in the last year. Eric has deconstructed the books and approaches by many of the most successful authors to create a proven framework for translating your ideas into a successful published book.
In a dynamic conversation moderated by IVY CEO and YPO Metro NY Chapter Chair Emeritus Beri Meric, we’ll learn:
- What makes successful thought leadership books (how they are built, written, and marketed).
- How to develop a book as a busy professional (and why for most people the answer isn’t a ghostwriter).
- How bestselling authors use unique approaches to create ‘word of mouth’ marketing (and why it’s not a big budget or huge follower numbers that matter).
- What has changed in the publishing industry for though leader authors/writers (and why we can all learn from Taylor Swift)
- How to start before you know what the book is fully about (and why most authors don’t start with a table of contents)
Following this conversation, Eric will make himself available for 30-minute consulting calls with all attendees, to provide one-on-one coaching and further you along on your journey to becoming published. We hope you will join us!
Monday, January 24 Live Zoom Video Conference
- 12:00-1:00pm ET: Fireside Chat with Eric Koester & Beri Meric + Audience Q&A
To receive complimentary tickets to this event, please activate your free month of IVY Gold Membership using code IVYGOLDJOIN.