IKEA, the world’s leading home furnishings retailer, will be showcasing items from its new U.S. IKEA 2011 catalog at Miami Beach’s ArtCenter today. This year’s version of the annual catalog, which first debuted in Sweden 60 years ago, is filled with new products that offer creative solutions to help people design organized homes that are comfortable, inspirational, and personal.
The “Organize Your Life, Organize Your Living” exhibit will be taking place in the renowned ArtCenter in Miami Beach and will be open to the public. South Floridians are invited to visit and learn about surprising new ways to improve life at home with organizational solutions that are smart, easy and affordable.
Recent trends have seen people spend more time at home, rethinking and remodeling the homes they plan to stay in. As the home increasingly becomes the focus of daily life, new home solutions are needed to address the latest demands, from the downsizing of living spaces to advances in technology to a focus on sustainable living. In a national survey* from the National Association of Professional Organizers, 71 percent of respondents said their quality of life would improve if they were better organized and 96 percent of respondents indicated that they felt they could save time every day by becoming more organized. IKEA offers shoppers innovative ways to improve their lives at home with customizable organizational solutions that are smart, easy and affordable.
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In an effort to support local artists in the Miami area, IKEA will be donating all exhibit products to the ArtCenter, and will be partnering with the Center to showcase local artists’ work at the IKEA Sunrise store.
“A partnership with the ArtCenter/South Florida is a natural fit for us as we both aspire to improve people’s lives,” said Peter Steinweg, IKEA Sunrise store manager during a press event yesterday. “The ArtCenter’s mission is to improve our community through the arts, allowing creativity and expression. At IKEA, we aim to improve everyday lifestyles with our transformational furnishings that are accessible, well designed, creative and of great quality.” Attendees also enjoyed Swedish delicacies from the Swedish Food Market catered by IKEA Food as they took a sneak peek of the exhibit that now the public can enjoy.
Some new 2011 catalog items that will be showcased and donated include:
· Creative storage solutions, such as KIVIK, a comfortable sofa bed which features smart storage in the arm-rest and the BRIMNES bedroom furniture series which includes a headboard with hidden storage ·
Customizable products for different needs, such as the KARLSTADsofa with a wide range of new covers and the option of chrome legs
· Convenient cable management and bridging units for modular flexibility, as seen in the new HEMNES living room collection which is made of solid pine and finished in a stylish new gray brown color
· Efficient waste-handling and recycling solutions, such as the RETUR waste sorting bins and DIMPA waste sorting bags, two of the IKEA offerings that support people in creating a more sustainable life at home
· Old favorites at new lower prices, such as select EXPEDIT shelving units or HEMNES bedroom collection pieces, and hard working basics like DINERA dinnerware or GRUNKA kitchen utensils
2011 marks the 60th anniversary of the first IKEA catalog. This year, the catalog will be available in 61 editions and in 29 languages. In total, the IKEA catalog is read by 400 million people in 41 countries. Consumers can request a copy of the 2011 catalog at http://info.ikea-usa.com/SignUp/.
For Press: Please visit our multi-media release at www.Catalog2011.com for downloadable press information on the IKEA 2011 catalog, hi-res product images, and additional background materials.
ABOUT IKEA There are currently more than 300 IKEA stores in 38 countries, including 37 in the U.S., where new stores are being planned in Somerville, MA and Centennial, CO. Since its 1943 founding in Sweden, IKEA has offered a wide range of home furnishings and accessories of good design and function, at low prices so the majority of the people can afford them. IKEA has been ranked in FORTUNE’s annual “100 Best Companies to Work For” List (three years in a row), Working Mother magazine’s annual list of “100 Best Companies for Working Mothers” (four years in a row) and Training magazine’s annual “Top 125” ranking of companies that excel at human capital development (five years in a row). IKEA incorporates environmentally and socially responsible efforts into day-to-day business, and continuously supports initiatives that benefit causes such as children and the environment.
For more information about IKEA, please go to www.IKEA-USA.com.