The Hong Kong Tourism Board (HKTB) made a vibrant splash at Art Basel Miami Beach from December 6-8, launching the second activation of a three-year global partnership with the prestigious art fair. Following a successful debut in Paris, this Miami showcase invited attendees to savor authentic Hong Kong flavors at an engaging pop-up café, “Cha Chaan Teng,” highlighting the city as a hub of art and culture.
Guests were transported to Hong Kong’s beloved café culture, sampling culinary delights such as pineapple buns, egg tarts, and traditional milk tea, all set among nostalgic décor reminiscent of classic Hong Kong settings. The immersive environment offered a delightful pause for art enthusiasts amid the bustling festival.
Adding to the cultural experience, renowned multimedia artist Mak2 premiered her latest installation, “Sweet Home Invasion,” within the café space. This work masterfully blended physical and digital elements, encapsulating the vibrant spirit of Hong Kong in an all-encompassing artistic experience.
The festivities culminated with the Hong Kong Sunset Cocktail event on December 5, held at the lush Miami Beach Botanical Garden. The event gathered art lovers, luminaries, and VIPs, who mingled over delicious Hong Kong-inspired cuisine and cocktails, forging connections in a festive atmosphere.
Looking ahead, HKTB is set to return to Hong Kong for its third activation during Art Basel Hong Kong from March 28-30, 2025, at the Hong Kong Convention and Exhibition Centre. This upcoming event promises to further celebrate the city’s rich cultural tapestry and dynamic artistic expressions, inviting art enthusiasts to immerse themselves in Hong Kong’s vibrant scene.
For more details on travel to Hong Kong and information about the upcoming Art Basel event, visit www.discoverhongkong.com and www.artbasel.com.
The HKTB, established to bolster tourism in Hong Kong, collaborates with various government and industry partners to promote the city globally while enhancing visitor experiences through diverse offerings. Founded in 1970, Art Basel showcases premier modern and contemporary art fairs across Basel, Miami Beach, Hong Kong, and Paris, reflecting each city’s unique cultural landscape.