In a dazzling display of craftsmanship and innovation, Louis Vuitton presented its signature Trophy Trunk to Oscar Piastri, the victorious driver of the 2025 Crypto.com Miami Grand Prix. This marks the seventh Trophy Trunk of the season, emblematic of Louis Vuitton’s longstanding partnership with Formula 1® and its dedication to celebrating sporting excellence.
The specially designed Louis Vuitton Trophy Trunk, crafted to safeguard and showcase the race’s coveted trophy, made memorable appearances on the starting grid, during the national anthem, andmost notably, during the podium ceremony. The trunk’s presence underscored the House’s mastery in blending tradition with modern design.
Adding to the spectacle, Louis Vuitton unveiled a revamped graphic logo, evoking speed and heat—symbolic of the high-velocity world of Formula 1®. This custom branding, visible on Miami’s on-track signage, underscores the House’s commitment to dynamic innovation aligned with motorsport’s adrenaline.
Louis Vuitton’s tradition of transporting and preserving champion memorabilia dates back to its first partnership with the America’s Cup in 1983. Today, the House’s trunks continue to symbolize victory, excellence, and the artistry of travel. Louis Vuitton’s collaborations span elite sporting events, including FIFA World Cup™, Roland Garros, NBA, Rugby World Cup, and the upcoming Olympic and Paralympic Games Paris 2024.
Since its inception in 1854, Louis Vuitton has fused avant-garde design with craftsmanship, preserving its founder Louis Vuitton’s “Art of Travel” philosophy. The brand’s ongoing partnerships highlight its dedication to elegance, innovation, and the pursuit of excellence—traits that resonate with the world of competitive sports.
Victory truly travels in Vuitton.