The iconic New York City brand embarks on national expansion with first franchise location
H&H Bagels, the iconic New York bagel brand, is excited to announce the opening of its newest location in Boca Raton, Florida, on October 2. This marks the first expansion outside of New York City for the legacy brand, located at 2200 Glades Road, Boca Raton, FL 33431. With seven locations across New York City, the Boca Raton site represents the brand’s initial foray into franchising, beginning a new chapter in its mission to bring classic, authentic New York City bagels to customers nationwide.
Founded in 1972 on the Upper West Side of Manhattan, H&H Bagels has become synonymous with the quintessential New York City bagel, earning appearances on popular shows such as Sex and the City and Seinfeld. The brand has maintained its original recipe and artisanal water bagel method for over 50 years. High-quality, simple ingredients are utilized in the process: the bagels are proofed, kettle-boiled, bathed in cold water, and oven-baked fresh throughout the day. Customers can enjoy a wide variety of classic spreads, egg sandwiches, smoked fish, and specialty sandwiches.
Since 2014, CEO Jay Rushin has led H&H Bagels, reimagining the brand by increasing the number of New York stores and introducing the franchise model. Rushin’s deep familial ties to H&H Bagels—his father-in-law acquired the business in the late 1980s—fuel his passion for the brand’s unique history and legacy. Drawing on over 20 years of experience in finance, he guides his team in the growth of H&H Bagels.
The Boca Raton location will feature beloved NYC classics, including the Classic Bacon, Egg, and Cheese, as well as the Nova Salmon with “The Works.” The menu will offer a variety of cream cheese flavors, such as Scallion, Jalapeño, Vegetable, Walnut Raisin, and Strawberry, alongside a selection of bagel options like Plain, Everything, Sesame, Cinnamon Raisin, Jalapeño Cheddar, Whole Wheat, Egg, and Pumpernickel. Specialty sandwiches include the Horseradish Roast Beef, made with top-round roast beef, Swiss cheese, pickled onion, and horseradish aioli, and the Avocado Deluxe, featuring fresh avocado, tomato, cucumber, everything seeds, and mayo.
H&H Bagels has also garnered a loyal following for its catering boxes, designed for display and creatively packaging a variety of bagels with toppings and spreads. Catering options include the Classic Bagels & Spreads Box and the Nova Salmon Box with “The Works,” which consists of thinly sliced Nova Scotia salmon and classic toppings like tomatoes, onions, capers, and lemons. Additionally, H&H offers pre-made sandwich boxes for parties of 10 or more, including a Breakfast Sandwich Box filled with assorted egg sandwiches and a Specialty Sandwich Box featuring lunchtime selections.
The Boca Raton shop will be open from 7:00am – 4:00pm. For more information, visit www.hhbagels.com and follow @hhbagels on Instagram and TikTok.