@Nickelodeon, #MacysParade
In an announcement, Nickelodeon’s iconic “Burgermobile” will be making its first-ever appearance at the 97th Annual Macy’s Thanksgiving Day Parade on Thursday, November 23. This unique vehicle, weighing over 5,000 pounds, features a Burger Hood and French Fry bumper, paying homage to the cult classic ’90s feature film, Good Burger. The parade will also showcase beloved characters such as the Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Chase from PAW Patrol, and Pinkfong’s adorable Baby Shark.
Good Burger 2, the highly anticipated sequel, will exclusively debut on Paramount+ on Wednesday, November 22, just in time for its Parade debut on Thanksgiving Day. The film is produced by Nickelodeon Studios and stars Kenan Thompson and Kel Mitchell, bringing back the nostalgic and hilarious world of Good Burger.
Not only will Nickelodeon bring the nostalgia of Good Burger to the Parade, but fans can also expect an impressive float based on this summer’s critically acclaimed animated film, Teenage Mutant Ninja Turtles: Mutant Mayhem. Towering at almost 18 feet, the multilevel float will transport viewers to the Ooze-filled cityscape of the movie, featuring the fearsome foursome battling Superfly and other mutants to keep New York City safe once again.
Jordan Dabby, producer of Macy’s Thanksgiving Day Parade, expressed excitement about the inclusion of Nickelodeon’s iconic characters in this year’s spectacle. The live spectators in New York City and viewers nationwide are expected to be delighted and dazzled by the presence of these beloved characters.
Veronica Hart, Executive Vice President of Global Franchise Planning and Consumer Products Marketing at Paramount Global, highlighted the Parade’s significance in promoting Good Burger 2 and Teenage Mutant Ninja Turtles: Mutant Mayhem. She emphasized that the Parade will provide a taste of nostalgia and big laughs in these highly anticipated November releases.
Apart from the Burgermobile and Teenage Mutant Ninja Turtles, the Parade will also feature returning fan-favorites such as SpongeBob SquarePants, Baby Shark, and PAW Patrol’s Chase character balloon, celebrating the animated series’ 10th anniversary.
The 97th Macy’s Thanksgiving Day Parade will be broadcast nationwide in the U.S. on NBC and can be streamed on Peacock on Thursday, November 23, 2023. Check local listings for specific details.
This holiday season, Nickelodeon plans to offer audiences a variety of entertainment options. In addition to Good Burger 2, they will release Nickelodeon’s Baby Shark’s Big Movie, the first-ever feature-length original animated movie based on the global preschool phenomenon Pinkfong. Fans can also enjoy the extensive library of the Teenage Mutant Ninja Turtles on Paramount+, including the recent hit film Teenage Mutant Ninja Turtles: Mutant Mayhem and the upcoming original series Tales of The Teenage Mutant Ninja Turtles, set to premiere exclusively on the streaming service in 2024.
In a bid to engage with fans, Good Burger 2 will have campus pop-ups at prestigious Historically Black Colleges and Universities, including Howard University, Morehouse College, Spelman College, and the 50th Celebration of the Bayou Classic. Ambassadors dressed as Good Burger employees will welcome students, alumni, and fans, providing a memorable visit back to campus.
The Bayou Classic Thanksgiving Day Parade in New Orleans, Louisiana, will also feature Good Burger 2, leading up to the highly anticipated football game between the Southern University Jaguars and Grambling State University Tigers.
The Macy’s Thanksgiving Day Parade has become a national icon over the years, marking the official start of the holiday season. With its signature giant character balloons, floats, marching bands, celebrities, clowns, and the iconic appearance of Santa Claus, the Parade is a much-anticipated event that spreads holiday cheer.
Nickelodeon, now in its 44th year, continues to be the number-one entertainment brand for kids worldwide. With its diverse portfolio, including television programming, consumer products, digital content, location-based experiences, publishing, and feature films, Nickelodeon remains dedicated to putting kids first in everything they do.
The 97th Macy’s Thanksgiving Day Parade will air nationwide in the U.S. on NBC and stream on Peacock, on Thursday, November 23, 2023. Check local listings for details. For more information visit macys.com/parade. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade.