In an exciting development for fans and attendees of the prestigious Miami Open Tennis Tournament, Fresh Del Monte, a global leader in fresh produce, has emerged as an official gold-level sponsor for the 2024 edition of this acclaimed sporting event. As the sole produce brand among the 30 official sponsors, Fresh Del Monte’s presence promises to enhance the fan experience by offering a range of fresh-cut and whole fruit and vegetable products during the tournament, fostering a healthy and engaging environment for all.
Melissa Mackay, Vice President of Marketing, North America at Fresh Del Monte, expressed enthusiasm for the brand’s involvement, highlighting the unique opportunity to connect with health-conscious enthusiasts in South Florida. By showcasing an array of innovative and delicious offerings such as pineapples and fresh-cut fruit products, Fresh Del Monte aims to promote healthy snacking choices while supporting the vibrant atmosphere of the Miami Open.
At the heart of Fresh Del Monte’s sponsorship strategy is the integration of interactive elements that invite spectators to actively engage with the brand throughout the tournament. From providing nutritious refreshments for purchase to hosting engaging activities on the stadium’s video boards, Fresh Del Monte seeks to create memorable moments for attendees and cultivate a deeper connection with the community.
With the Miami Open poised to host nearly 200 top tennis players in the ATP Masters events at the iconic Hard Rock Stadium in Miami Gardens, Fla., the partnership with Fresh Del Monte adds a refreshing dimension to the overall event experience. As fans gather to witness world-class tennis action and enjoy the vibrant atmosphere, Fresh Del Monte’s commitment to promoting healthy eating habits and incorporating fun brand activations serves to elevate the tournament to new heights.The 2024 Miami Open Tennis Tournament promises to be a dynamic showcase of athletic prowess and community engagement, supported by partners like Fresh Del Monte who are dedicated to enhancing the overall fan experience through innovative initiatives and wholesome offerings.
To learn more about the 2024 Miami Open, including event and ticketing information, please visit MiamiOpen.com.
For more information on Fresh Del Monte, including products, recipes and promotions, please visit DelMonteFresh.com. Follow @DelMonteFresh on social media at Instagram, Facebook, X/Twitter, Pinterest and YouTube.