- New nine-year deal announced with the world’s fastest growing cryptocurrency platform, with the race to be officially called the Formula 1® Crypto.com Miami Grand Prix
- Formula 1® Crypto.com Miami Grand Prix logos will feature on the podium and winners’ trophies
- Also revealed today is The Crypto.com Terrace which sits within the campus and details on the Crypto.com Fan Zone, which will take place on the field in the center of the Hard Rock Stadium
South Florida Motorsports (SFM) is delighted to announce Crypto.com as the official title partner of the Formula 1® Crypto.com Miami Grand Prix. This prestigious new deal will see Crypto.com become an integral part of the newest Formula 1® event on the calendar, with its brand incorporated into the official event title and logo, in addition to exposure across the Miami International Autodrome.
The long-term deal between the Formula 1® Miami Grand Prix and Crypto.com is the first commercial partnership to be announced in the build-up to the inaugural event that will take place on the new 5.41km circuit in Miami Gardens. The Miami International Autodrome will be the 11th different venue in the United States to host a World Championship Formula 1® race and will form round five of this year’s campaign on the weekend of May 6-8, 2022.
“We are excited for our long-term title partnership with Crypto.com. We share their commitment to innovation and will apply those high standards to the fan experience at the Formula 1® Crypto.com Miami Grand Prix,” said Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1® Crypto.com Miami Grand Prix. “This will be an international event and we look forward to growing together on a worldwide scale.”
F1 fans will already be familiar with the logos of Crypto.com, as the world’s fastest growing cryptocurrency platform became a Global Partner of Formula 1® in 2021, sponsoring the thrilling Sprint series. With over 10 million users worldwide, Crypto.com is committed to building the future of the internet, Web3. Powered by cryptocurrency, Web3 will be more fair and equitable, owned by the builders, creators and users.
In addition to prominent signage across the circuit, Crypto.com branding will be integrated across the Formula 1® Crypto.com Miami Grand Prix campus. The Crypto.com Terrace hospitality area features unparalleled 360 degrees views of the track, including an exclusive observation deck at Turn 4. Level one of this space will be open to all fans attending the event.
Fans will also be excited to visit the Crypto.com Fan Zone which will take pride of place in the center of the Hard Rock Stadium, on the field, and will feature a host of entertainment and activities across the weekend.
“Building on our global partnership with Formula 1, we are thrilled to be the first commercial title partner of the Formula 1 Crypto.com Miami Grand Prix in the city that is fast becoming the crypto center of the U.S.,” said Kris Marszalek, Co-Founder and Chief Executive Officer at Crypto.com. “Technology and innovation are at the core of what we do, which strategically aligns with the sport of racing, and together we will create exciting experiences at the intersection of Web3 and F1 Racing.”
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About the Formula 1® Crypto.com Miami Grand Prix
Scheduled to make its debut on 6-8 May, 2022, the Formula 1® Crypto.com Miami Grand Prix is the sport’s newest race on the Formula 1® calendar. Located in Miami Gardens, Florida, the world’s top drivers are set to compete on a brand-new circuit located within the complex of the Hard Rock Stadium, the home of the legendary Miami Dolphins NFL team. The 5.41km Miami International Autodrome features 19 corners, three straights and has an estimated top speed of 320km/h.
The race will also provide an additional tourist boost and economic impact to local businesses in the greater Miami region. Formula 1® and South Florida Motorsports are working closely with the local community to provide an allotment of discounted tickets for the residents of Miami Gardens, ensuring they have the opportunity to experience the thrill of the sport. Additionally, South Florida Motorsports have launched a programme to support both local businesses and the community to ensure they get the full benefits of the race being held in Miami Gardens. This includes a STEM education programme through F1 in Schools, as well as the opportunity for local restaurants to be part of the race weekend.
About Crypto.com
Founded in 2016, Crypto.com serves over 10 million customers with the world’s fastest growing cryptocurrency and financial services platform. Crypto.com is built on a foundation of security, privacy and compliance and is the first cryptocurrency company in the world to have ISO/IEC 27701:2019, ISO27001:2013 and PCI:DSS 3.2.1, Level 1 compliance, and independently assessed at Tier 4, the highest level for both NIST Cybersecurity and Privacy Frameworks, as well as Service Organization Control (SOC) 2 compliance.
With over 3,000 people in offices across the Americas, Europe and Asia, Crypto.com is accelerating the world’s transition to cryptocurrency. Find out more: https://crypto.com
About Formula 1
The FIA Formula 1® World ChampionshipTM was inaugurated in 1950, unifying the sport of Grand Prix motor racing as the world’s most prestigious motorsport competition. Through more than 70 years it has grown to become the world’s most popular annual sporting series. In 2016 it was watched by 400 million unique television viewers from over 200 territories. Formula 1® is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. For more information on Formula 1 visit: formula1.com