The edgy apparel and lifestyle brand Ed Hardy has joined the lineup of designers at this year’s Mercedes-Benz Fashion Week Swim 2011, bringing an eclectic mix to Miami Beach with its eye-catching swim collections. Celebrity attendees including singer/songwriter and actor Chris Brown, Bow Wow and model/actress Phoebe Price are confirmed to attend amongst, what is expected to be, a star-studded audience. Chris Brown’s model girlfriend Jasmine Sanders will be walking in the show as well as Corde Broadus, son of rapper Snoop Dogg, is also confirmed to walk.
On Friday, July 16, 2010, Ed Hardy will host a pool party at The Rooftop at Gansevoort Miami Beach from 12:00 p.m. – 4:00 p.m. Later that evening, guests will gather at The Raleigh Hotel – Cabana Grande at 9:00 p.m. for the debut of Spring 2011 men’s and women’s contemporary swim collection.
Maintaining the tattoo edge that Ed Hardy is infamous for, designer Christian Audigier incorporates a feminine flare by mixing bright, bold colors and saturated neon’s. New embellishments including zipper accents, lurex straps, chainlink details and custom hardware and textures, take the authentic Ed Hardy art and give the brand a fresh, new upgrade.
Perfect for the beach or poolside, new tie-dye combinations of lime paired with gold, shades of mango, vivid blues and aqua’s, add a tropical twist. A look for every style, the Spring 2011 collection include suits for the edgy girl, who will adorn the mesh, leather, black vixen bikinis; or the girly trend-setter will have to own, the pin-up style polka-dot bikini or tropical edge inspired pieces. In addition, the male-favored board shorts vary in bold nautical prints, plaids and military inspired details with custom hardware and metallic embroideries.
Ed Hardy Swimwear RSVP: edhardy@taraink.com or 305.864.3434 x 251
After-party at Kitchen 305: 305.864.3434 x 249
Ed Hardy Swimwear will be showcasing at SwimShow 2011 at the Miami Convention Center from Saturday, July 17, 2010 to Tuesday, July 20, 2010 at Booth 1187.