BOMBAY SAPPHIRE® announces the continuation of the brand’s ‘Saw This, Made This’ campaign by partnering with legendary fashion designer and creative visionary Christian Siriano to create a cocktail couture collection. Renowned for his boundary-pushing designs and inclusive approach to fashion, Siriano took inspiration from iconic BOMBAY SAPPHIRE gin cocktails to create a French 75-inspired haute couture gown, which took center stage at the brand’s Spring/Summer 2024 NYFW show Friday at The Pierre Hotel in New York City, as well as a gin cocktail attire capsule collection to release in time for the holiday season.
Siriano’s French 75-inspired gown was designed with flourishes that transmute the celebratory cocktail’s zip of bubbles, tang of lemon juice, and bright notes of gin. Created from champagne-tinged accents and with BOMBAY SAPPHIRE’s iconic, blue-tinged bottle in mind, the gown is infused with custom BOMBAY SAPPHIRE-dyed fabrics and harkens back to the color profile and effervescence of the BOMBAY French 75.
To bring the ethos of the collection to everyone and inspire people to experiment with their own creativity and style, Siriano will be releasing a limited-edition capsule collection to follow the French 75-inspired gown. Literally and figuratively embodying cocktail party couture, the capsule collection will take inspiration from three iconic gin cocktails – the BOMBAYSAPPHIRE Gin & Tonic, Martini, and Collins – and be available just in time for the holiday season. The perfect gift for fashion and spirits lovers alike, the collection will be available to purchase this autumn on ChristianSiriano.com.
Marking the continuation of the BOMBAYSAPPHIRE ‘Saw This, Made This’ campaign launched by acclaimed film director Baz Luhrmann last year, the cocktail-inspired collection is designed to push the boundaries of fashion and encourage people to see the creative inspiration that exists all around them.
As the newly appointed creative catalyst of the campaign, Siriano said “As a designer, I find endless excitement in exploring disruptive ways to construct garments and challenge myself creatively. Partnering with Bombay Sapphire for the ‘Saw This, Made This’ campaign has allowed me to design a collection that transforms classic cocktail culture into fashion. By continuing to explore my creative boundaries and find inspiration in the unexpected, in this case, the silhouette of a French 75 cocktail, I hope to inspire others to discover uncharted territories of their imagination.”
“As a brand who has always championed all forms of artistic expression, we’ve loved working with Christian to unlock a new form of creative inspiration for his designs,” said Jaime Keller, Brand Director of BOMBAY SAPPHIRE. “Saw This, Made This has always been about finding new and unique points of inspiration and Christian has shown that imagination shows no limits and that visual prompts can turn into tangible, beautiful creations. With the release of this partnership, we hope that audiences will tap into their own creativity and uncover the inspiration that permeates the world around them.”
Share your creative inspiration using #SawThisMadeThis. Visit BOMBAY SAPPHIRE social channels to find out more.
BOMBAY SAPPHIRE French 75
2 oz BOMBAY SAPPHIRE®
3 oz MARTINI® Prosecco
½ oz freshly squeezed lemon juice
¼ oz sugar syrup
Lemon twist to garnish
Method: Shake all of the ingredients (except Prosecco) briefly with cubed ice for around 10 seconds. Fine strain the mixture into a chilled, straight sided wine glass including 3oz of Prosecco.
BOMBAY SAPPHIRE Gin & Tonic
1 part BOMBAY SAPPHIRE®
3 parts FEVER-TREE Indian Tonic Water Lime
Method: Fill balloon glass with ice, stir well to chill your glass, and strain out the extra liquid. Add gin and tonic and stir well. Garnish with lime and enjoy.
BOMBAY SAPPHIRE Martini
3 oz BOMBAY SAPPHIRE®
⅛ oz MARTINI® Dry Vermouth
Garnish with lemon twist or olives
Method: Chill coupe or Martini glass in the freezer. Build the contents of the cocktail in a mixing glass with ice. Stir well for 45 seconds and serve into the chilled coupe or Martini glass. Garnish with lemon twist or olives. Sip & Enjoy!
BOMBAY SAPPHIRE Collins
1 ½ oz BOMBAY SAPPHIRE®
½ oz freshly squeezed lemon juice
½ oz sugar syrup
2 oz soda water
1 lemon wedge
Method: Measure all ingredients (except the soda) into a cocktail shaker. Shake with cubed ice for 5 seconds, then pour entire contents into a balloon glass. Top with chilled & freshly opened soda water. Garnish with a fresh lemon wedge.