Braman Motors Just Created the First Proprietary Rolls-Royce Color Commissioned by a U.S. Dealership — and It's Called Braman Pink

Rolls-Royce is expanding its Goodwood factory to build more Bespoke cars rather than more cars, and the U.S. now receives more Rolls-Royce Bespoke commissions than any other region. Within that shift, a Miami dealership has done something new.

The first Rolls-Royce motor cars finished in Braman Pink — a shade conceived as a refined expression of Miami's design identity — have arrived at Braman Motors' Rolls-Royce Miami showroom. It is the first proprietary color commissioned by a U.S. dealership for the official Rolls-Royce Bespoke portfolio, and it is available only through Braman as an exterior finish, interior leather, or trim color across the model range.

Conceived as a contemporary interpretation of Miami's expressive design culture, Braman Pink offers a departure from the vibrant, saturated colors traditionally associated with the city. Its delicate tone balances individuality with understated elegance — a distinctive expression of luxury that reflects the evolving tastes of Miami's Rolls-Royce clientele.

"With Braman Pink, we set out to create something that didn't exist in the Rolls-Royce palette — a finish that captures the character of Miami and the individual tastes of our clients," said Alex Shack, Chief Operating Officer of Braman Automotive. "Seeing these first motor cars arrive is the realization of that vision, and it shows what's possible when a dealership takes an active role in the Bespoke process."

Clients may incorporate Braman Pink into their individual Bespoke commissions — whether as a defining exterior expression or a discreet interior accent.

Rolls-Royce Miami at Braman Motors: 2060 Biscayne Blvd, Miami. rollsroycebraman.com.