KNOX Hydration Named Official Electrolyte Beverage of the Miami HEAT

KNOX Hydration , the performance hydration brand trusted by elite athletes and everyday consumers around the world, has announced a landmark five-year partnership with the Miami HEAT , becoming the Official Electrolyte Beverage of the Miami HEAT .

The partnership represents a significant step in KNOX's global expansion strategy and coincides with the brand's highly anticipated entry into the United States market . Founded on the belief that hydration is essential to peak performance, KNOX delivers a premium functional sports beverage formulated with no sugar, no caffeine, and a blend of electrolytes, amino acids, vitamins, and minerals — designed for athletes and active individuals committed to performing at their best.

"This partnership with the Miami HEAT is a defining moment for KNOX," said John Schaefer, CEO of KNOX Hydration . "As we launch in the United States, aligning with one of the world's premier sports organizations demonstrates our commitment to building KNOX as a truly global performance brand. The HEAT's culture of excellence, resilience and championship mentality perfectly reflects what KNOX stands for."

The agreement will see KNOX Hydration integrated throughout the Miami HEAT organization with branding, fan engagement initiatives, digital content, community activations, and exclusive experiences at Kaseya Center — connecting with basketball fans and active lifestyles throughout South Florida and beyond. The partnership officially commences ahead of the upcoming NBA season.

"KNOX Hydrate has exploded onto the global scene through innovation and technology, two of our primary tenets as an organization," said Glen Oskin, Vice President of Corporate Partnerships for the Miami HEAT . "We're proud to enter into this partnership with KNOX and excited for our fans to enjoy a beverage that is reshaping the functional sports beverage industry."

The announcement comes as KNOX continues its rapid global growth following successful expansion across Africa, Australia, and the United Kingdom . The U.S. launch represents the brand's next major chapter as it builds a worldwide community around performance hydration — and Miami is its first American home.