Apotheke South Beach Opens October 16 Behind an Unmarked Door on Washington Avenue

Apotheke South Beach officially debuts on October 16 inside Moxy South Beach, tucked behind an unmarked entrance on Washington Avenue in Miami Beach's Art Deco District. The door is accessed from the street — not through the hotel — which is exactly the point.

The brand began in 2008 behind an unmarked oak door on New York City's Doyers Street in Chinatown — later recognized by Architectural Digest as one of the best speakeasies in America. Apotheke Los Angeles followed in 2018 (named "The Most Stylish Bar" by Time Out LA and winner of the German Design Award for Best Interior Architecture), and Apotheke NoMad New York in 2022 (Americas Winner for Club & Bar Design, SBID 2023). South Beach is the fourth location and the first in Florida.

Named for the old-world apothecary and rooted in the belief that plants are medicine, Apotheke Mixology brings its Original Formulas to South Beach for the first time. High-proof spirits are used to extract what's needed from botanicals — the same practice that helped inspire modern medicinal mixology. "Apotheke doesn't just garnish with plants like an afterthought," said Nicolas O'Connor, Mixology Director. "We build the drink in collaboration with them."

The Formula List features nine all-new Original Formulas crafted exclusively for the Washington Avenue location, organized by the feeling they are designed to evoke: Health & Beauty, Stimulants, Painkillers, Aphrodisiacs, Euphoric Enhancers, and Stress Relievers.

Highlights from the exclusive Formula List include Novia Del Sol (vodka infused with Calendula, coconut and California Orange Cordial, tamarind, turmeric, Meyer Lemon, club soda — Health & Beauty); Write It Off (bourbon, Amaro Montenegro, date nectar, tamarind, matcha bitters, candied almond — Painkillers); Dawn Patrol (dark-aged rum, ube, dark roast coffee, condensed coconut milk, cardamom, burnt cinnamon, mint — Stimulants); and Bilongo (dark-aged rum, açai, pistachio cream, lime, goji berry, perilla, maca root, sea salt, Dubai Chocolate Bitters — Aphrodisiacs). These are complemented by rotating Historic Formulas from the New York and Los Angeles locations.

Apotheke South Beach was co-founded by siblings Heather Tierney and the late Christopher Tierney, an artist-entrepreneur who designed and conceptualized the brand's distinctive visual language. This location is being completed by his longtime Apotheke partners and friends, carrying forward the spirit and immersive experience he envisioned.

The venue complements Moxy South Beach's culinary lineup, which includes Serena (rooftop Latin fusion) and Naked Tomato by Chef Eyal Shani. Apotheke South Beach is open daily from 6:30 p.m. until late, with walk-ins welcome as capacity allows. Reservation details will be announced soon. For more information, visit apothekemixology.com or follow @apothekesouthbeach on Instagram.