The new Polaroid Polarized Sunglasses collection was showcased poolside at a branded activation space on the Oasis area of the Raleigh Hotel during the Mercedes-Benz Fashion Week Swim. Guests were able to view product displays. They also engaged customers via air, land and sea during Mercedes-Benz Fashion Week Swim. Colorful branded aerial banners flew across the waters in South Beach, brand ambassadors passed out Polaroid Polarized Sunglasses giveaways and literature on branded Segways that encircled the Raleigh Hotel as well as surrounding parts of South Beach. In addition, Polaroid offered expert sunglass fittings by trained specialists from Solstice Sunglasses. For those of you who are interested in trying these really cool shades, they will be available for purchase in the Raleigh Hotel’s boutique.
For more information www.polaroideyewear.com