2010 was a great year for Warren Henry Automobiles, Inc. (“Warren Henry”). New vehicle sales rose over 24% compared to 2009; volume levels not seen in over four years and well above the North American improvement of 11%. The company is projecting another 25% increase for 2011 on the heels of continued economic improvements for South Florida, more new products coming to market in 2011, and increased programs for leasing, financing, and additional opportunities only available through Warren Henry.
After adding legendary hall of fame coach Don Shula as a brand ambassador in 2009, Warren Henry brought on two additional supporters with the endorsement Miami Heat basketball star Chris Bosh and Miami Dolphins wide receiver Brandon Marshall. As Brand Ambassadors, Shula, Bosh, and Marshall are prominently featured in Warren Henry ads and make personal appearances at company events. Warren Henry is currently launching its newest television campaign featuring Bosh as one of the company’s spokesmen. As the most recent Warren Henry Ambassador addition, Bosh is big fan of the company, as well. “I’m very excited to partner with Warren and his family of dealerships – they’re a first-class organization,” said Bosh, who drives comfortably in his new 2011 Range Rover HSE from Land Rover South Dade, which he calls “the ultimate in sport-utility luxury”.
This past year Warren Henry Jaguar introduced South Florida to the all-new 2011 Jaguar XJ series; a complete redesign of Jaguar’s flagship sedan that represents a vision that defies preconceptions and transforms the idea of a luxury sedan. Jaguar also received the honor of ranking highest on JD Powers’ © Sales Satisfaction study among luxury brands coupled with the launch of its best in class Jaguar Platinum Coverage ® which offers owners best-in-class coverage for all new 2011 Jaguar cars.
Warren Henry Infiniti brought the all new Infiniti M37 and M56 mid-size luxury sedan to South Florida in the spring of 2010; a vehicle that won the Insurance Institute for Highway Safety’s top pick and showcased the industry’s first blind spot intervention technology. In the summer of 2010, Infiniti showcased the all-new 2011 QX56; the flagship of luxury SUV’s that won Automotive Lease Guide’s ® prestigious honor of highest residual value in the luxury SUV class in November 2010. In the fall of 2010, Infiniti launched the sporty G25 sedan and coupe and even more recently unveiled its Infiniti Performance Line ™ beginning with the G-coupe model; representing the pinnacle of innovation and craftsmanship. Infiniti will also launch the M-Hybrid this spring offering V-8 engine power at 360hp with 4 cylinder fuel economy at 30 mpg.
Warren Henry Volvo introduced the Volvo XC60 to South Florida in 2010, offering a great looking premium compact SUV with industry leading safety technology known as Pedestrian Detection ™. Volvo also introduced a completely redesigned S60 sports sedan towards the end of 2010 and is releasing the T5 engine derivative of the S60 this February. Aside from the Volvo S60’s stunning design, quality, and of course renowned safety features, it’s the first MY12 vehicle in the market and has already received numerous accolades including Automobile All-Star for 2011; New York Times “Best of 2010”; Motor Trend 2011 Car-of-the-Year Finalist; and Wards Best New
Engines of 2010 (T6). It also offers 0-60 time of 6.8 seconds which is BEST-IN-CLASS , achieves 30 mpg highway fuel efficiency which is BEST-IN-CLASS, includes Safe + Secure warranty and maintenance coverage which is BEST-IN-CLASS, and is the only car in the segment with Corner Traction Control through torque vectoring, Advanced Stability Control, City Safety and available Pedestrian Detection with full auto brake.
Land Rover, the pinnacle of sport utility vehicles continued its strong performance in 2010 and is slated to continue its track record of peerless luxury through continuous refreshments across the line-up in 2011, followed by the introduction of the all-new 2012 Range Rover Evoque in October 2011; which is sure to elicit current and new customers to the brand. Both Land Rover North Dade and Land Rover South Dade will continue to offer its customers unique events this coming year and will continue the tradition that the Land Rover way has brought to South Florida.
Warren Henry launched the Lamborghini brand in Palm Beach in 2010 and is proud to offer its customers the opportunity to experience one of the most iconic and exhilarating super car brands in the world. In 2010, Lamborghini phased out the raging bull’s long time flagship super car known as the Murcielago and will launch the successor to this vehicle dubbed LP-700 during the summer of 2011. The LP-700 was originally showcased during a private reveal to a select group of customers and it will be shown to the rest of the world at the Geneva Auto Show spring of 2011. The LP-700 showcases Lamborghini’s evolving design direction and advances in technology with an unprecedented power to weight ratio yielding performance aspects that produce 700 horsepower, a top speed of 217mph, and 0-62mph in just 2.9 seconds; No Competitors! Further rounding out the bull’s stable will be limited edition derivatives of the Gallardo model such as the Performante Spyder; and the Bicolore which offers customers the opportunity to experience Lamborghini at an accessibility level never before seen.
In 2011, Warren Henry will also introduce South Florida to the industry’s first luxury plug-in hybrid sports car company known as Fisker. Fisker is a clean sheet company offering its first production vehicle scheduled for introduction to the public in the late spring of 2011 with the first model known as the Fisker Karma. Warren Henry showcased the Fisker Karma in South Florida at the Fontainebleau Hotel in May 2010 and it received an overwhelming turnout. The Karma is stunning, sporty, luxurious, and environmentally friendly at the same time. The Fisker brand is based out of California and is poised to position itself as a “game changer” in the automotive industry. Warren Henry is proud to be able to be a part of this exciting opportunity and looks forward to launching this vehicle to its customers this spring.
Warren Henry continues its trend of offering new and exciting luxury vehicles this year that will continue its tradition of stunning design and exhilarating performance combined with special lease and financing programs that haven’t been available for quite some time, providing even greater opportunities and value for its customers. The dealerships continue to exceed expectations by offering the exclusive Warren Henry Advantage © program that offers combined customer benefits not currently available from any other dealership in the market including complimentary Dent & Ding Repair, Key Insurance, a Personal Assistant, 72 hour exchange policy, a $1,000 additional trade-in guarantee, Best Value Guarantee, schedule service maintenance, and no charge service loaners.
Warren Henry will ensure its customers are treated to the best products and service in South Florida…..period. Warren Henry is also the only Motor Trend ™ Certified Pre-Owned dealer in the market; another industry 1st that offers customers that choose to purchase quality used vehicles the assurance of knowing that their vehicle is fully inspected, repaired, and guaranteed by Motor Trend ™ and Warren Henry.
Warren Henry Zinn has been in the automobile industry for more than 35 years. He has been serving South Florida by delivering the very best in luxury vehicles with relationships that have lasted for generations throughout the Warren Henry family of dealerships. There are 6 dealerships in the Warren Henry family; including Warren Henry Jaguar, Land Rover North Dade, Land Rover South Dade, Warren Henry Volvo, Warren Henry Infiniti and Lamborghini Palm Beach. Warren Henry has earned the reputation for being the dealer for those that want the very best in service, sales, and value. For more information about Warren Henry please call 305-690-6006 or visit the company’s website at www.WarrenHenryAuto.com.