TelevisaUnivision and The Latin Recording Academy® have revealed more than 20 sponsors for the 26th Annual Latin GRAMMY Awards, set for November 13 at MGM Grand Garden Arena in Las Vegas.
Major sponsors include longtime partners P&G, Starbucks, Toyota, and new sponsors Microsoft, Hyundai, and Universal Pictures, joining others like AIE, American Airlines, Mastercard, and Meta.
The event kicks off with a one-hour pre-show, “Noche de Estrellas,” at 7 p.m. ET/PT, hosted by Chiqui Delgado, Raúl de Molina, Alejandra Espinoza, and Borja Vones, leading into a three-hour telecast hosted by Roselyn Sánchez and Maluma.
Tim Natividad of TelevisaUnivision emphasized the event’s importance in connecting brands with Hispanic audiences through the power of Latin music and culture. Enrique Pérez of The Latin Recording Academy highlighted the brands’ role in delivering innovative experiences during Latin GRAMMY Week.
Official sponsors for the 26th Annual Latin GRAMMY Awards® include:
- AIE (Sociedad de Artistas Intérpretes o Ejecutantes) returns as a third-year sponsor of the Nominee Reception, Latin GRAMMY Premiere® and 26th Annual Latin GRAMMY Awards. The innovative, international, and technology-driven organization is committed to defending and professionally managing the intellectual property rights of performing artists. It covers artist internationally and is based in Spain. Currently, AIE manages the rights of over 100,000 members across 59 countries through 112 reciprocity agreements with 82 counterpart organizations. AIE’s mission, in addition to managing artists’ rights, is to provide their members with global services, offering them the talent of their human team and the best technology.
- American Airlines returns for the second year as the Official Airline Sponsor of the 26th Annual LatinGRAMMY Awards®. American flies to more destinations across Mexico, the Caribbean and LatinAmerica than any other major U.S. airline. This winter the airline will offer more than 440 peak daily flights between the U.S. and Mexico, the Caribbean and Latin America. Throughout Latin GRAMMY Week the airline will celebrate creators shaping the sound of Latin music around the world at the Gift Lounge, Nominee Reception, Latin GRAMMY Premiere®, Latin GRAMMY Red Carpet, and LatinGRAMMY® Official Party. This year, American is offering AAdvantage® Mastercard cardholders an opportunity to bid on a Latin GRAMMY Awards package to see the 26th Annual Latin GRAMMY Awards in Las Vegas.
- The Regional Government of Andalucía reaffirms its commitment to Latin music, returning for a third year as an Official Sponsor of the Nominee Reception, the 2025 Latin Recording Academy Person of theYear™ Gala, Latin GRAMMY Premiere, 26th Annual Latin GRAMMY Awards® including the Red Carpet, and the Latin GRAMMY Official Party. Last September, The Latin Recording Academy®, in collaboration with the Regional Government of Andalucía, concluded its calendar of events in theAndalusian community, which began in 2023, with Latin GRAMMY® Celebra: La Musica de Andalucía in Seville, Spain, paying tribute to some of Andalucía’s most influential artists, immortal voices and unique talents that embody the region’s vast musical heritage, from legends and icons to artists representing both the past, present and future.
- For nearly a decade, Bulova has been the exclusive timekeeper of the Latin GRAMMY Awards, measuring every beat, every set, and every unforgettable moment of The Biggest Night in Latin Music®. As part of their ongoing commitment, Bulova is an Official Sponsor of the Nominee Reception, 2025 Latin Recording Academy Person of the Year Gala, Latin GRAMMY Premiere and the 26th Annual LatinGRAMMY Awards and Red Carpet, as well as the Official Latin GRAMMY Party. Bulova and The Latin Recording Academy® continue to join forces annually to collaborate on the Latin GRAMMY special edition watch collection, with sales helping to further advance The Latin Academy’s mission of nurturing, celebrating, honoring and elevating Latin music and its creators around the world. In addition, their commitment extends into the social sphere, where the brand highlights first-time Latin GRAMMY winners in a digital series, Primeras Veces. In 2025, the series features interviews and performances by theBest New Artist Nominees for the 26th Annual Latin GRAMMYs.
- Espolòn Tequila returns as the Official Tequila Sponsor of the 26th Annual Latin GRAMMY Awards®, marking its second consecutive year celebrating Hispanic creativity in music and culture. As an Official Sponsor of Latin GRAMMY Week, Espolòn will support the Leading Ladies of Entertainment, Nominee Reception, Best New Artist Showcase, 2025 Latin Recording Academy Person of the Year Gala, LatinGRAMMY Premiere, Latin GRAMMY Red Carpet, and Latin GRAMMY Official Party. Throughout theweek, Espolòn will showcase its bold spirit and signature edge with eye-catching experiences featuring a variety of specialty cocktails including the specialty Espolòn Margarita, Espolòn Paloma, and Espolòn Spicy Margarita. In celebration of this year’s awards, Espolòn also launched and promoted a sweepstakes, offering two fans an unforgettable VIP Latin GRAMMY experience.
- At the 26th Annual Latin GRAMMYs, Hyundai takes the spotlight featuring the all-new Palisade – activating a dynamic cultural platform that celebrates what’s next in Latin music and design. Owning a Hyundai-branded stage, the brand partners with rising artist, Annasofia who embodies innovation and ambition, capturing their journey from red carpet arrival to an exclusive ride-along experience aboard theHyundai Palisade. Through dynamic storytelling, social-first content, and high-impact red-carpet moments, the Hyundai Palisade drives the future forward – showcasing how performance, creativity, and cultural progress move in sync.
- In its ninth consecutive year as a global sponsor, Mastercard returns as the Official Payment Sponsor, and will also sponsor the Official Backstage Talent Gift Lounge, Nominee Reception, 2025 LatinRecording Academy Person of the Year Gala, Latin GRAMMY Premiere, the 26th Annual LatinGRAMMY Awards and Red Carpet and the Latin GRAMMY Official Party. The brand will feature a number of experiences exclusively for Mastercard cardholders on http://www.priceless.com/
latingrammys, including private artist Meet & Greets and VIP experiences around Latin GRAMMY Week celebrations. For the fourth year in a row, Mastercard will serve as a Presenting Sponsor for the Best New Artist Showcase, with plans to take the showcase tour to Latin America in 2026. The Latin Recording Academy has also teamed up with Mastercard to offer a first-of-its-kind preferred seating section for nominees, Latin Academy members and select Mastercard holders as well as a special pre-sale to the 26th Annual Latin GRAMMY Awards for all Mastercard cardholders. Further building on its partnership, thebran d will launch a new Priceless Moments Digital Content Series, where fans will have an opportunity to enjoy the most iconic moments of Latin GRAMMY week celebration, including artists reactions to being a Latin GRAMMY winner and behind-the-scenes access to The Biggest Night in Latin Music. ThePriceless Moments Digital Series will be available across Latin GRAMMY and Mastercard social channels. - Meta is the Official Platform Partner of Latin GRAMMY Week, which includes a robust partnership spanning all Meta platforms, including exclusive musical and non-musical content available as reels on Facebook and Instagram.
- Microsoft , in collaboration with Latin GRAMMY nominees Alleh and Yorghaki, are joining forces for an exciting multi-platform campaign debuting at the 26th Annual Latin GRAMMY Awards®. Together, they introduce a new way to interact with your computer through Copilot on Windows 11 including Voice & Vision. With your permission, Copilot on Windows can listen, answer, and collaborate with you to solve problems or spark ideas. This partnership celebrates how technology and creativity come together to empower human potential, enhance productivity, inspire imagination, and amplify the next generation of voices through powerful, talent-driven storytelling and cultural moments.
- For the second year in a row, POND’S is the Official Digital Sponsor of the 2025 Latin GRAMMYs, bringing skincare, beauty, and music together to celebrate radiance in all its forms. On the road to Latinmusic’s biggest night, POND’S joins an emerging nominee/creator for an exclusive ‘Get Ready With Me’ experience that captures the rituals and skincare moments powering her confidence. From cleansing with POND’S Cold Cream to hydrating with POND’S Fresh Hydration Gel Moisturizer, we see how glowing skin becomes her ultimate red-carpet prep. It’s her moment — “Me Toca” — to shine, powered by POND’S.
- P&G returns to the Latin GRAMMYs for the second year, with six brands activating in a social-first content series showcasing how P&G brands support Latinos’ everyday life and keep homes fresh through the lens of music and the Latin GRAMMYs. Always empowers a dancer’s journey, Dawn makes cleanup quick so you can get back to the rhythm you love, Gain celebrates the art of music-making, Downydelivers scents that inspire confidence and style, and Tide keeps clothes clean and fresh. Finally, Swiffertakes center stage through playful moments with a creative branded activation that turns the product into a mic stand — ensuring Swiffer truly owns the shine of the night. The campaign features cross-platform extensions into the broadcast of the Latin GRAMMYs and TelevisaUnivision’s streaming platform ViX.
- Starbucks returns to the Latin GRAMMYs as the Official Coffee Sponsor, sharing and crafting holiday joy in the Starbucks Red Carpet Coffee Bar. This year, café y cultura will collide on The Biggest Night in Latin Music®, to spotlight how Starbucks draws us together. Artists will experience the Starbucks holiday magic at the event with the return of the Starbucks Red Carpet Coffee Bar and a new dedicated bar in theMedia Center where they will be serving Starbucks holiday beverages. And, the social-first campaign, “En Tus Manos” (In Your Hands), created by artist and creator Sofia Reyes, will highlight Starbucks as a symbol of connection and celebration. This season, Starbucks will draw us together, one café, one canción, and one shared moment at a time.
- Toyota returns to the 26th Annual Latin GRAMMY Awards, delivering late-night energy and excitement with the Toyota Crown Signia as the co-star. Featuring Latin GRAMMY-nominated artist Trueno, Toyota captures the thrill of the after-party in a custom spot airing during the show, where confidence, style, and spontaneity keep the night alive. Set to one of his latest tracks, the spot showcases unforgettable moments powered by the Crown Signia’s bold style and spirit. Toyota will engage with viewers across social media through Univision, Toyota Latino channels, and on ViX, celebrating the rhythm, passion, and drive of Latin music. Porque cuando la noche pide after…We Got You.
- For the first time during the Latin GRAMMYs, Universal Pictures and TelevisaUnivision will join forces in a social-first campaign to create awareness for the release of Wicked: For Good on November 21. Theconcept is designed to drive audience excitement leading up to the Latin GRAMMYs by leveraging Noche de Estrellas pre-show hosts Chiqui Delgado and Alejandra Espinoza. The social pieces will seamlessly integrate the film’s themes of sisterhood and transformation, including a special recorded message from Wicked: For Good stars Cynthia Erivo and Ariana Grande, and culminate in a glamourous red-carpet reveal from Chiqui and Alejandra. The night of the Latin GRAMMYs will have a wicked touch.