Jennifer Horev, the Co-Founder and Chief Brand Officer of Pura Vida, has played a pivotal role in shaping South Florida’s culinary landscape. From a humble neighborhood cafe to an all encompassing lifestyle brand with 20 locations across South Florida – and several others in the pipeline- Jennifer’s creative direction has transformed Pura Vida into a celebrated wellness all-day cafe. She led the company through a robust rebrand, introducing a healthy menu, the brand’s famous All-Day Breakfast offerings, and creating the iconic, signature breezy aesthetic that has captivated Miami locals and visitors alike.