Cotton Incorporated announces style icon Giuliana Rancic of E! News and E!’s Fashion Police as celebrity host of the world premiere of Cotton’s 24-Hour Runway Show in South Beach, with special appearances by Bill Rancic and performances by DJ Irie, DJ Ross One, DJ Joe Maz, Aulden Brown and Juan Mejia. Additional hosts include: Michael Yo, Cindy Taylor, Scott Evans and Carla Fisher.Featuring 1,440 looks—one look per minute—to celebrate The Fabric of Our Lives ®, each hour will feature everyday 24 hour looks from “Modern Glam” to “Sunday Brunch.” The Runway Show will showcase the latest styles highlighting the versatility of cotton for stylish looks in every moment of the day. Making this pioneer event relevant to the upcoming trendsetting season, designers have made cotton a premiere fabric to use in the spring 2012 collections in everything from denim styles to bridal couture.
“I grew up with The Fabric of Our Lives campaign, so I am really excited to be a part of this unique extension of it,” states Giuliana. “It is going to be amazing to see a full day of cotton style coming down the runway.”
Timing is not only a thematic element of the event, but a practical one as well. Cotton’s 24 Hour Runway Show will feature apparel from over 50 different local and national retailers such as: 7 For All Mankind, AG Jeans, American Apparel, Anne Dunwoody, Anthony Franco, Athleta, Atrium, Be Shorts, Betsey Johnson, Cotton Bride by Chris Kole, Forever 21, ITEM, Denim Habit, GAP, Guess and many more. The runway show provides an opportunity for these retailers to present the versatility of their cotton offerings in a unique presentation format, and just ahead of the biggest retail-shopping day of the year.
WHEN: November 19-20, Noon to Noon – 24 Hours of Cotton Styles
WHO: Cotton Incorporated, funded by U.S. growers of upland cotton and importers of cotton and cotton textile products, is the research and marketing company representing upland cotton. The Program is designed and operated to improve the demand for and profitability of cotton.
WHERE: Lincoln Road between Alton and Lenox Avenues
MEDIA CHECK IN at Baires VIP tent