Centinela’s family-owned, premium tequilas are now deepening their presence in the U.S. with two key consumer markets.
Tequila Centinela today announced a distribution agreement with Republic National Distributing Company (RNDC), one of the nation’s leading distributors of beverage alcohol, expanding its presence in Florida and Texas. Through RNDC’s extensive network and on-the-ground expertise, the partnership will bring Centinela’s renowned tequilas to a broad range of retail and hospitality accounts across both states.
Tequila Centinela, a tequila house founded in 1904 in the highlands of Jalisco that remains family-owned more than a century later, brings authenticity, heritage, and history to RNDC’s tequila portfolio. The partnership supports Centinela’s growth plans in the U.S. and enables the brand to connect its legacy with modern consumers, starting with two of the country’s leading tequila markets: Florida and Texas.
“Our partnership with RNDC marks an exciting new chapter in Tequila Centinela’s 120-year legacy,” says Armando González, Vice President and Managing Director of Centinela U.S.A. “Through RNDC’s high-caliber network, we’re able to thoughtfully grow our footprint in Texas and Florida—two priority markets with a strong appreciation for authenticity, heritage, and craftsmanship.”
Centinela’s U.S. strategy prioritizes intentional placements and partnerships that align with consumer demand. Rather than chasing momentum in a crowded marketplace, the brand remains anchored in the principles that built its reputation: exceptional tequila, thoughtful partnerships within hospitality, and a deliberate approach to growth. With RNDC’s scale and breadth of coverage, Centinela is able to execute this strategy with greater agility while maintaining a focused, long-term approach to brand building.
“Expanding our partnership with Tequila Centinela was a seamless decision,” says Jeff Potter, SVP Managing Director of Republic National Distributing Company. “They’ve consistently proven themselves as a strong player in the tequila category, and this next chapter felt like a natural fit for both teams. We’re proud to help bring their 120-year legacy to more retailers, restaurants, and bars throughout Florida and Texas.”
As Tequila Centinela expands in the Florida and Texas markets through RNDC, the brand will be more accessible than ever to spirits enthusiasts seeking a high-quality tequila with a compelling story and broad appeal.
For more information, visit https://tequilacentinela.shop/.