Psycho Bunny, the premium lifestyle brand known for pushing the boundaries of classic menswear, is celebrating its second year as an event supporter of the Formula 1 Crypto.com Miami Grand Prix, one of the most anticipated weekends in global sports and live entertainment.
Building on a successful first year, Psycho Bunny will continue outfitting staff at the Hard Rock Beach Club, further embedding the brand throughout the weekend. The brand will also host on-site activations featuring exclusive giveaways and curated moments that showcase its latest collections, and create engaging touchpoints for race attendees. With the race weekend fast approaching, the brand is leaning into a dynamic, fan-first approach that brings its signature style directly to one of sport’s most high-profile stages.
In addition to its race presence, Psycho Bunny is also a proud partner of the Miami Dolphins and Hard Rock Stadium, further expanding its footprint across Miami’s sports and entertainment ecosystem. As part of this partnership, the brand serves as the entitlement partner of the in-game T-shirt Toss at all Dolphins home games, providing a custom co-branded T-Shirt, alongside integrated marketing assets that drive the brands visibility throughout the season.
“We’re excited to deepen our partnership with this world class sports and entertainment venue,” said Sonya Thomas, Chief Marketing and Digital Officer at Psycho Bunny. “From the race weekend to football season, this collaboration allows us to connect with fans in bold, memorable ways that reflect the energy and spirit of the brand.”
As the anticipation of race weekend builds, fans can enjoy Psycho Bunny’s fearless spirit and commitment to redefining modern menswear, one iconic moment at a time.