Springs Global US, Inc is partnering with design expert and talk show host, Nate Berkus, with a debut collection in Spring 2012. This venture both expands Berkus’ retail presence as well as Springs Global’s fast growing portfolio of global brands. Berkus, a New York Times best-selling author, will bring his well-known “you should love the way you live” approach to essential decorative home furnishings , including bedding, bath, decorative accessories, dinnerware, lighting, area rugs, windows, unique design solutions, and select, must-have furniture pieces.
Known first as the design expert to The Oprah Winfrey Show, and now as the host of his own successful daytime talk show, The Nate Berkus Show, Berkus’ collection will launch during Spring of 2012 at US retail. The line will build upon Berkus’ established brand of approachable beauty meets quality solutions, while empowering consumers to combine his vision of American Style Re-imagined with their own unique desires for their own homes.
“I’ve come to realize I’m a process person. Whether it’s the home of a client, a makeover for my show or my next collection, I love the step-by-step of watching it all come together. My friends laugh because on vacation, I’ll take a picture of a flower to turn into sheeting or see the cut of a jacket and know it’s the perfect finish to a pillow I’m designing. For me, inspiration is everywhere, and product design is the ultimate outlet for those ideas,” states Nate Berkus. “In Springs Global, I’ve found a team that mirrors my passion and commitment to making well-thought out products at an affordable price… and, the fact that they can look at pair of vintage cuff links I’ve found and see my vision for them as a frame is thrilling.”
Berkus joins Diane von Furstenberg, Waterworks and Espacio Sami Hayek, as the latest addition to Springs Global’s expanding licensing partnerships, joint ventures and brand extensions.
“Nate represents a unique combination of a trusted design authority, a lifestyle brand and a solutions-based approach to home design. The line will be comprehensive in scope and will communicate his well-known lifestyle message effectively,” states Joe Granger, President of Springs Global. “The collection will be accessible in terms of price point, and inclusive of a variety of decorative collections that aim to simplify choices for the consumer, while still offering variety. We believe this approach will bring something unique to retail, and refreshing to the consumer.”
About Springs Global US, Inc.
Springs Global US, Inc., is the world’s leader in innovative branding, design, marketing, and development of decorative home furnishings, supplying major retailers worldwide with a diverse portfolio of some of the most legendary and recognized home brands in the world. A subsidiary of Springs Global Participações S.A., the world’s largest manufacturer and marketer of textile home furnishings, Springs Global’s brands include Wamsutta® and Springmaid®, as well as licensing agreements with companies and brands including Diane von Furstenberg, Cindy Crawford, Court of Versailles®, and Waterworks. Springs Global offers global decorative home furnishings solutions for its brands and retail partners. www.springs.com .
About Nate Berkus
Self-taught, Nate began his post-collegiate career with Leslie Hindman Auctioneers where he developed his love and knowledge of the decorative arts and furniture. Utilizing his auction house experience he formed Nate Berkus Associates in 1995 at the age of 24, and in 2002, Nate was invited to make over a small space for The Oprah Winfrey Show. From there, Nate became a featured design expert for the show and continued to garner national press in publications such as ELLE décor, US Weekly, People, O Magazine, Lucky and Domino. In the fall of 2005, Nate celebrated the release of his first book, Home Rules: Transform the Place You Live into a Place You’ll Love, (Hyperion), which went on to become a New York Times Best Seller. In 2008, while continuing to grow his product line, Nate hit prime time as the host of the hit show, Oprah’s Big Give, and on September 13th, 2010, The Nate Berkus Show launched in households across America. Beginning Spring 2012 Nate Berkus will expand his collection of home goods to retail across the United States. www.nateberkusdesign.com, www.thenateshow.com.