Salon Allure, a distinctive new boutique luxury tradeshow taking place July 16-20, announced today that it is sold out of show spaces in its inaugural season as part of Miami’s globally attended Swim Week. Taking place at W South Beach, the show will house innovative fiber, resort, and swimwear brands all under one roof. A departure from the conventional tradeshow, Salon Allure will offer participants the entire resort ‘experience’, including private ocean-view show spaces, white glove concierge services, and complimentary transportation to and from other events (the sole event to provide this perk).
Salon Allure’s 20 exhibitors come from all over of the United States and abroad including Columbia, Turkey, France, Italy, and Australia. This year’s participating brands[1] include, in swimwear, Diesel, Tori Praver, Red Carter, Marysia Swim, Ivana Sert Beach Fashions, Koral, Jessica Simpson, Belusso, Charlie by Matthew Zink, Vilebrequin, Resort Life, Pin Up Stars, Hot Tuna, Cala Ossidiana, Maneater Swimwear, and Martha Rey; in resort wear, Si Belle by Sibel Mesta; and in fiber, INVISTA, manufacturer of Xtra Life LYCRA® fiber[2]. The final brand to sign on to Salon Allure was NYCKED, a swimwear line by Lorenzo Martone of ARC NEW YORK and Jules Kim of Bijules that reflects the New York lifestyle.
Running daily from 9am-6pm, or by appointment, Salon Allure offers participants flexible hours and meeting spaces. Business consulting services will also be provided in the Miami: Where Worlds Meet Studio for companies looking to establish or grow their presence in Miami. The Beacon Council, the economic development arm for Miami-Dade County, will provide these services in partnership with the Greater Miami Convention & Visitors Bureau, and American Airlines, among others. Additional show highlights include daily industry happy hours, informal modeling, VIP Swag Bags, as well as complimentary hair, makeup and nail touchups by Chez Badeaux in the Salon Allure Creative Suite.
To celebrate its official launch, Salon Allure will host an Opening Night Party presented by Diesel this Friday, July 16, also at W South Beach. The event will feature live entertainment including synchronized swimmers, and a high-energy runway presentation over the pool showing looks from all participating brands. Guests will enjoy complimentary beverages by Tequila Herradura, Bliss spa treatments, and hors d’oeuvres by Soleà restaurant.
“We designed Salon Allure for a select group of designers and brands that we felt would benefit from a boutique, luxury setting,” says Rick Fatzinger, co-founder of Salon Allure. “We’re thrilled that the concept has been so well received.”
“Being able to connect with buyers and press in the resort setting that my collection is designed for is paramount,” says Red Carter, one of the swimwear designers participating in Salon Allure. “With so much activity taking place during Swim Week, Salon Allure provides brands the opportunity to stand out.”
In addition to Diesel’s generous support as Presenting Sponsor for the Opening Party, Principal Sponsors of Salon Allure include W Hotel, Soleà restaurant, and Plum TV. Supporting Sponsors include Miami: Where World’s Meet, 944 Magazine, California Apparel News, Bliss, Ford Models, Beauty for Real, Fiji Water, Tequila Herradura, Maptote, Chez Badeaux, Laser Cosmetica, and The Wall. For more information visit www.salonallure-online.com.
Schedule – For Registered Media and Buyers Only
W SOUTH BEACH, POOLSIDE
Friday, July 16
8:00pm – 12:00am Opening Party presented by Diesel
9:00pm Designer’s Swimwear Presentation
W SOUTH BEACH, 9TH FLOOR (Pick up credentials in Studio 3, Lobby Level)
Saturday, July 17
9:00am – 6:00pm Salon Floor Open
4:30pm – 6:00pm Bliss Spa Happy Hour, Style Suite, complimentary cocktails and mini-spa treatments
Sunday, July 18th
9:00am – 6:00pm Salon Floor Open
4:30pm – 6:00pm Industry Happy Hour, Style Suite; complimentary cocktails
Monday, July 19
9:00am – 6:00pm Salon Floor Open
10:00am-4:00pm Business Consulting Services will be offered by The Beacon Council in the Miami: Where Worlds Meet Suite, for brands interested in growing their presence in Miami-Dade County
4:30pm – 6:00pm Industry Happy Hour, Style Suite; complimentary cocktails
Tuesday, July 20
9:00am – 6:00pm Salon Floor Open
10:00am-4:00pm Business Consulting Services will be offered by The Beacon Council in the Miami: Where Worlds Meet Suite, for brands interested in growing their presence in Miami-Dade County
4:30pm – 6:00pm Industry Happy Hour, Style Suite; complimentary cocktails
