SALON ALLURE returns this July 16th through the 19th to W South Beach Hotel & Residences, as the first and only exclusively luxury swim, fiber and resort tradeshow during Miami Swim Week. The show will once again feature stalwart brands such as Red Carter, Diesel and Tori Praver while welcoming additional market–leading brands like Mara Hoffman, Mikoh Swimwear and Callula Lillibelle. Departing from the standard tradeshow format, designers will showcase their new collections in spacious ocean front studios and suites.
“Finding the right environment in which to conduct business is crucial for luxury brands,” says Rick Fatzinger, co-founder of SALON ALLURE. “At Salon Allure, brands are able to show their products in the resort environment for which they were designed.”
“SALON ALURE gave us a welcome edge at Miami Swim Week,” said participating swimwear designer, Red Carter. “We spent more time with representatives that aligned with our business goals, rather than crowds of non-qualified leads. We were able to be strategic, which led to more business than we’d done previously during Swim Week. We’re very excited to be participating in SALON ALLURE again this year.”
The unique four-day trade show will host a series of events including a multi faceted Opening Night Party on Friday, July 15th with live entertainment and a fashion presentation featuring all SALON ALLURE brands and a visual overview of luxury swim and resort trends for 2012.
Daily Happy Hour events will also be hosted from the SALON ALLURE Media Lounge where VIP guests will receive special gift bags. All events are by invitation only.
Salon Allure is sponsored by W South Beach Hotel & Residences; and INVISTA, owner of the Xtra Life LYCRA ® brand[1], the official fiber sponsor of Salon Allure. Partners for Salon Allure include The Arts Fund and RAJ Manufacturing.
WHO
Industry leading designers from around the world will show at the SALON ALLURE Show. Confirmed participating brands include: 6 Shore Road, Acacia Swimwear, Anna & Boy, Callula Lillibelle, Charlie by Matthew Zink, Crystal Jin, Diesel, Jessica Simpson, Lisa Curran, Olga Olsson, Mara Hoffman, Martha Rey, Marysia Swim, Mikoh Swimwear, Nycked, Red Carter, So De Mel, Sorella Swim, and Tori Praver. SALON ALLURE offers top-tier design brands, retailers, press, and other industry executives a comprehensive look at the flourishing swimwear industry, one of the fastest growing segments of the apparel market.
RAJ Manufacturing, featuring Luxe by Lisa Vogel, Athena, Ella Moss, Splendid, Hurley, Guess, Next, Reef, St. John, and Nautica will show in partnership with Salon Allure at the Shore Club Penthouse. SALON ALLURE participants will have access, by appointment, to a complimentary wellness & beauty bar on the rooftop of the Shore Club Penthouse.
WHERE
Salon Allure will take place at W South Beach Hotel & Residences in Miami Beach. Brands will be featured in private studios and suites grouped on one floor of the hotel. A Media Lounge Suite located on the show floor will offer press a luxe outpost from which to log stories or relax with complimentary WIFI, refreshments, and goodie bags.
WHEN/SCHEDULE
Friday, July 15
8:00 pm – Midnight SALON ALLURE Opening Night Party and Fashion Show
Saturday, July 16
1:00 pm – 6:00 pm SALON ALLURE Tradeshow (daily or by appointment)
4:30pm – 6:00 pm Industry Happy Hour
Sunday, July 17th
through Tuesday, July 19
9:00 am – 6:00 pm SALON ALLURE Tradeshow (daily or by appointment)
4:30pm – 6:00 pm Industry Happy Hours
W South Beach Hotel & Residences opened its doors July 2009. This 408-unit condo hotel features magnificent views of the Atlantic Ocean from every room and unique amenities such as WALL ultra-lounge, Living Room and Grove. With Bliss Spa and an impressive list of restaurant partners including celebrity-magnet Mr Chow and Soleà, W South Beach solidifies its spot as the choice destination hotel for both W’s jet set guests and Miami’s most fashionable locals. The property teamed with some of the most innovative designers and artists including Anna Busta of Studio B Design, conceptual landscape designer Paula Hayes, legendary photographer Danny Clinch and architectural firms Costas Kondylis and NBWW & Associates. For more information, please visit www.wsouthbeach.com
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