Reebok has announced a long-term partnership with professional golfer Bryson DeChambeau and his LIV Golf team, Crushers GC, re-entering the performance golf arena. The collaboration designates Reebok as the official apparel and footwear sponsor for both DeChambeau and Crushers GC, set to launch in March 2025.
As the face of Reebok Golf, DeChambeau will introduce the brand’s innovative Nano Golf shoe, part of their new on-course performance line. Crushers GC, one of the top-performing teams in the LIV Golf League, boasts an impressive track record, including five victories and a Team Championship title in Miami in 2023.
“I’m proud to partner with Reebok to usher in the brand’s return to golf,” said DeChambeau, who emphasized the alignment of their vision for golf’s future. “With a great legacy in disrupting sports culture, I’m excited to see what we can do together to push the sport to new heights.”
DeChambeau, a two-time major champion with a total of 13 professional wins, has made a name for himself by challenging traditional golf norms, including tying the record for the lowest round in men’s professional tournament history with a score of 58 in 2023.
The partnership will not only include Reebok’s apparel but also a range of digital content and consumer activations aimed at attracting a younger audience to golf. Both Reebok and DeChambeau are committed to making the sport more accessible, with a focus on affordably priced products and opportunities for those with limited access to golf.
Ahead of the launch, fans can explore “Bryson’s Picks” on Reebok.com, featuring DeChambeau’s favorite training gear, including the Nano X4 and FloatZig 1. The collaboration will be showcased during DeChambeau’s upcoming match in Las Vegas on December 17.
As Reebok revives its golf division, the brand aims to merge tradition with a modern approach, driven by DeChambeau’s energetic influence on the game.
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