STORY at Macy’s (NYSE:M), the always changing “store to explore” within 36 Macy’s locations nationwide, unveils its second experiential concept: Outdoor STORY. A collaboration with DICK’S Sporting Goods and Miracle-Gro®, this adventure-filled story opens today and runs until September, offering Macy’s customers an outdoor-inspired playground that places an editorial focus on entertaining, bringing the outside indoors, as well as recreational activities. STORY at Macy’s explores the theme through a mix of curated merchandise from more than 70 brands, dynamic store design, and community-focused event programming which ranges from indoor gardening workshops to outdoor activities such as kayaking on the Hudson River.
Over the span of two months, STORY at Macy’s will program more than 250 events taking place at 36 locations nationwide. The events will spotlight local experts, while bringing the values of DICK’S Sporting Goods and Miracle-Gro to life through hands-on workshops and outdoor activities. Highlights include herb garden planting, planter customization workshops, terrarium making classes, tie-dye t-shirt making tutorials, cornhole tournaments and barbecue cooking classes that will feature a make your own custom BBQ sauce station.
Below are some of the community event highlights:
Saturday July 13, noon to 5 p.m.
Pick Up Games with DICK’S Sporting Goods. Press play and join us for a festival of summer games with the ultimate cornhole tournament. We’re bringing the outdoors in and playing this backyard favorite to give you a chance to compete for fun prizes.
Wednesday, July 24, 6:30 p.m.
Floral Pressing + Journal Making Workshop with Miracle-Gro. Creativity is in bloom! Learn to use nature as a means of self-expression and to press flowers like a pro. Each guest will start a journal at this workshop and will be able to continue the lesson as they add their own flowers in the future.
Wednesday, July 31, 6:30 p.m.
Herb garden planting & customization workshop with Miracle-Gro. Roll up your sleeves and create your own customized mini herb garden at this hands-on workshop. Choose your edible herbs, decorate your pots using paint, tape, and chalk, and take home your very own mini garden.
Wednesday, August 7, 6:30 p.m.
Bottle Service BBQ Sauce making. Join us to turn up the heat and discover how to combine ingredients to create your very own BBQ sauce. We’ll be experimenting with flavor profiles, spices, and bases to create the ultimate summer sauce at this hands-on cooking workshop.
Wednesday, August 14, 6:30 p.m.
Terrarium Building Bar with Miracle-Gro. Bring the desert vibes indoors! Create a customized terrarium at our build your own terrarium bar and choose from an assortment of mini cacti and succulents and learn everything you need to know to keep your plants healthy and happy.
Saturday, August 17, 3 p.m.
Up, Up and Away: Kite Customization. Join us for this hands-on customization workshop and add your personal touches to ensure your kite stands out in the sky.
Saturday, August 24, 3 p.m.
DIY Days: Plant and Flower Tie-dye Workshop. Draw color from the earth and tie-dye basics using natural dyes and flower petals. Craft your own one-of-a kind tie-dye wonder using beets, turmeric, and indigo. Plus, add unique patterns by folding colorful petals into the mix.
For more information on STORY at Macy’s locations and for a listing of events by store, please visit macys.com/STORY.
