- Inspired by MSC Cruises’ exclusive onboard MSC Yacht Club concept, the hospitality experience is set to transform the brand’s signature “ship-within-a-ship” experience into a one-of-a-kind race weekend experience
- Anchored in the reimagined Marina at the Miami International Autodrome this weekend, the striking multi-level structure is the first of its kind and will deliver premium hospitality with sweeping trackside views of turns 5-9
- Cruise line confirms multi-year commitment to hosting hospitality space at the FORMULA 1®COM MIAMI GRAND PRIX
MSC Cruises is set to make waves at the 2026 FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX, unveiling an all-new MSC Yacht Club experience as the centerpiece of the Marina during race weekend.
Blending the worlds of cruising and motorsport, the MSC Yacht Club will take shape as a striking life-like and multi-deck structure that reimagines trackside hospitality. Positioned along turns 5 through 9, the structure will provide fans with views of up to five turns, delivering an experience unlike anything else on the Formula 1® calendar.
Inspired by the brand’s award-winning onboard MSC Yacht Club “ship-within-a-ship” concept, the experience will bring MSC Cruises’ most exclusive offering to life in an immersive, high-energy race environment.
Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises USA said: “Bringing the MSC Yacht Club concept from our ships to the track is an unrivaled opportunity to transform one of our most exclusive and celebrated onboard experiences into a bold, first-of-its-kind destination. From the striking super yacht design to the elevated hospitality and unmatched views of the action, this experience captures the innovation and premium service that define MSC Cruises and gives Formula 1® fans a taste of our signature mix of European style and American comfort.”
Marking the most significant hospitality debut at the Miami Grand Prix since 2023, the multi-year installation will tower 50 feet over the track, spanning 264 feet in length and 96 feet in width. It will evoke the elegance of a super yacht, with spaces featuring multiple viewing decks, open-air terraces, refined lounges, shaded seating areas and pools – seamlessly pairing elevated comfort with unmatched proximity to the action.
The broader Marina presented by MSC Cruises will also introduce a new general admission viewing platform inside Turn 7, allowing race attendees to experience the thrill of Formula 1 cars racing through one of the circuit’s most challenging corners.
Guests can relax in reserved spaces with trackside views or explore the MSC Yacht Club’s shared spaces, featuring signature MSC Yacht Club towels and the Med by MSC scent found aboard the company’s ships.
Across each deck, guests will find premium experiences and elevated offerings including:
- The Marina Deck – An exclusive area reserved for cabana guests, offering nine private cabanas designed for groups seeking space, comfort and a more intimate race weekend experience, with dedicated seating and a relaxed lounge atmosphere just steps from the track.
- Deck 1 – A vibrant open-air space to relax and recharge, featuring a stunning water feature, comfortable lounge seating for all guests, and sweeping views of the action.
- Deck 2 – The heart of the MSC Yacht Club, offering reserved covered seating with convenient access to on-board dining throughout race weekend. The dining experience will include all-day hospitality service and a reservation-only Chef’s Table experience curated by Bagatelle for guests seeking a more intimate culinary offering.
- Deck 3 – Home to the Jack Daniel’s Lounge, this deck with offer a full-service bar with custom-crafted cocktails for purchase. Deck 3 also provides reserved covered seating and elevated views of the track.
- Captain’s Deck – The ultimate vantagepoint, offering 360-degree panoramic views across the track and surrounding campus. This private, elevated space offers a commanding view of the on-track action.
The MSC Yacht Club onboard MSC Cruises’ fleet features keycard-only access to an array of private facilities, 24-hour butler and concierge services, spacious and elegantly appointed suites, a dedicated restaurant, lounge, private sundeck with hot tubs, grill restaurant and bar, all within easy reach of everything the rest of the ship has to offer.
The trackside experience in Miami is the latest demonstration of how MSC Cruises’ partnership with motorsport continues to grow, since the cruise line became a Global Partner of Formula 1® in 2022.
The brand plays a prominent role across the Formula 1® calendar, including serving as title sponsor of the FORMULA 1® GRAND PRIX™ in Austin in 2025 and returning in the same role in 2026. MSC Cruises will also be proud title sponsor of the 2026 Formula 1® World Championship Grand Prix races, in Barcelona, Spain and São Paulo, Brazil this season.
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